5 Steps to Successfully Launching a New Product
Introducing new products to your business can really boost profits. New product launches can also cost you a ton of money! Why? Because new product launches can distract your people from the core of …
air conditioning
Mr Miyagi and the Karate Tech
Mastering the fundamentals of anything is the key to being awesome at that thing. I like what one of the greatest philosophers of our time, Mr. Miyagi, said to Daniel in the movie The Karate Kid: …
3 WAYS TO TAKE CARE OF YOUR INSTALLERS THIS SUMMER
Installers are important. They install the highest dollar and highest profitable items that your company sells. Yet, installers can be some of the most under-appreciated people in a Service / …
DISPATCHING FOR MILLENNIALS
If you attempt to dispatch a Millennial for your profits, then you will have trouble on your hands. Millennials don’t value profits over a happy personal life. This creates a challenge for the …
INTERVIEW: Alan O’Neill – 40 Years and $100 Million in Service
Alan O’Neill started as a plumber in Ireland 40 years ago. Today, Alan has over $100 Million in combined Plumbing, Air Conditioning, and Electrical Services. Alan was kind enough to give me an …
How To Launch Your Business Without Losing It All
You are interested in launching a business, but you don’t want to lose your shirt in the process, right? In this VIDEO, Kerry Webb and I will give you the best tips for launching your dream …
THE 6 SERVICE FEE TYPES
There are 6 major approaches to service fees, also known as the “show-up” fee. Some contractors use only one fee type, while others use a combination approach. There are times when not charging …
WHAT TO DO ABOUT BAD BEHAVIOR
Boots is my dog. He constantly craps on my porch, and it drives me crazy. Boots is a bad dog, yet I love him. Some of your co-workers may be like boots. Boots didn’t have to learn to crap on the …
THE AGE OF THE MILLENNIAL
The Service Roundtable asked me to speak at their new Service World Expo in Las Vegas. My topic was calledThe Age of the Millennial – killing the service professional. And I will admit it, I crushed …
HOW TO CALCULATE YOUR MARKETING COSTS
Marketing can be confusing. Advertising is critical for your residential service business, but most contractors struggle with the math. And this isn’t for a lack of intelligence. I actually …
THE VALUE OF THE LIVE FACEBOOK VIDEO PLATFORM
Facebook is doing a great job with their Live video platform. It’s an amazing tool that can help you and your company get your message across. The team at Air Now is utilizing live video feeds …
THE 3 CRITICAL “DON’TS” OF AN INTERVIEW
There is a bad case of poor interviews in our industry. My clients have told me some shocking interview stories. Like the plumber that was smoking as he walked into the building. Or, the hvac tech …
HOW PRAYING CAN BOOST YOUR SALES PERFORMANCE
I was once giving a sales presentation for a new air conditioning system. At some point faith was brought into the conversation. I don’t remember how it occurred, but before any decision was made we …
3 Steps from the Single Repair to the Complete Inspection
The most valuable process to a technician is the complete inspection. It assures that the most accurate diagnostic, and accurate recommendations, are given to the homeowner. This leads to a boost in …
Why you should tell your clients you are on performance pay
You arrive at the client’s home. Immediately you hear: “You guys try to sell me something every time you come out. Are you guys on some sort of commission pay?” Instead of being ashamed or trying to …
If I had given up after the first “NO” I wouldn’t be married!
True story! I have been married going on 16 years but it almost didn’t happen. There were major objections given and had I given up after the first no, or 3, we wouldn’t be together today. My wife, …
Be a genius, not a hack
You want to be a genius in the eyes of the client. Think about it! Who doesn’t want a genius doing the diagnostic on her air conditioning system or plumbing system? However, “genius” is not how most …
Your Technicians are Stealing!
Technicians probably don’t even know they are stealing. Some may know but don’t care. I’m going to share with you how a dirty service vehicle steals from your techs, clients, and the business. …
How to use financing to boost add-on sales
One of my favorite things about living in Texas are the taco stands. Every Texan has their favorite taco stand. Mine is El Roble in Kyle, TX, and not just for the tacos. The sales lessons are great …
If you build it, they will become clients
Do you feel like you are doing everything you can to build value in your Company and in your solutions? Frustrated by the fact that you continue to lose sales? Are you getting blasted with price …
You must be crazy! I would never pay that much for…
Sometimes the price objection isn’t the real objection. Many times it’s a value objection! Let’s dive right in there. It can be frustrating when you are unable to close the client on …
What are the top 3 things keeping your team from achieving extraordinary results
What are the top 3 things keeping your team from achieving extraordinary Sales Results? Over the past 8 years I have been Blessed to do something that I love, for a living. I have worked with …
3 Big Influences that Condition You for Success
The average technician is conditioned for failure. He believes success is a story for someone other than himself. RELATED – Drowning for Success This belief system starts at home, gets …
Ready, SET, PRESS Play
Ready, SET, PRESS Play on this tremendous opportunity. It is go time! We are officially searching for 1-2 Full Time Success Coaches/Trainers. Looking for Superstars willing to shoot for the stars! …
