PRESS PLAY Training Series

A proven system to turn technicians and salespeople into trusted, high-performing professionals. This isn’t just another class. This is a career-level transformation built around a real-world system.

Reserve your seat

Seats are limited. Reserve yours before they’re gone.

Over three focused days…

Your team will develop the mindset, communication skills, and confidence to drive bigger tickets, better customer experiences, and more conversions, all without ever sounding like they’re “selling.”

Two role-specific trainings. One proven framework.

Both technicians and salespeople follow the PRESS PLAY framework.

But the training is tailored specifically for each role—with examples, scenarios, and skills relevant to what they face in the field.

Why Press Play?

Because your team learns a clear, repeatable process that leads to consistent wins:

Prepare,
Relationship Build,
Evaluate,
Settle Anxiety,
System Diagnosis,
Prescriptions,
Labor,
Add Value,
Your Future

Each step flows into the next, creating trust, reducing friction, and setting your team up to win again and again.

Twelve men stand together indoors in front of a colorful backdrop and pose for a PRESS PLAY Training Series group photo.

What your team will walk away with

Confidence to communicate like pros

A shift in identity: from order-taker to high-value advisor

Language that builds trust, not tension

Techniques to handle objections with calm and clarity

A shared framework your whole team can use

Skills to sell without pressure

For Technicians:

From Troubleshooter to Trusted Advisor

Your techs already influence buying decisions. PRESS PLAY shows them how to do it confidently, ethically, and with clarity.

Next Workshop: February 22-24, 2027

Build the foundation

DISC personality insights for better communication
How to mentally and tactically prepare for every call
Fast-trust relationship building
Evaluating systems and presenting findings clearly

Lead the interaction

Defusing objections before they arise
Turning diagnostics into value stories
Presenting recommendations like a professional
Performing labor that reinforces trust
Delivering service that earns referrals
Career visioning: from employee to empowered pro

Convert with confidence

Real-world objection handling
Three natural closes (without pressure)
Mastering service agreement conversions (60%+ rates)

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For Salespeople:

The field-tested system behind every close

This isn’t motivational hype. It’s a strategic sales system built on human psychology and ethical influence.

Next Workshop: February 22-24, 2027

Mindset and message

Using DISC to build connection fast
Tactical and emotional prep
Relationship-first selling that works
Asking better questions to build stronger presentations

Create buy-in

Settling anxieties and removing pricing friction
Validating the system evaluation
Presenting solutions in a way that feels smart and safe
Receive a customizable presentation tool for your team

Master the close

Objection handling that builds trust
High-converting closes: A/B/C, Options, and more
Creating large-ticket opportunities through service-driven selling

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This is an investment that pays you back

PRESS PLAY drives real-world business outcomes:

Greater employee confidence and retention
Higher average tickets
More leads for large installs
A repeatable system your whole team can follow
More recurring service agreements
A culture rooted in professionalism and accountability

Hear From Past Attendees

Stop relying on the one or two “closers” & build a team of producers.

Your Team’s Next Level Is Waiting.

It’s Time To PRESS PLAY.

Frequently Asked Questions

I’ve attended PRESS PLAY before, do I get a special registration rate?

If you’ve attended PRESS PLAY before, give us a call at (512) 333-4133 – you may be eligible for a special rate.

I’m a Service Excellence member, do I get a special registration rate?

If you’re a Service Excellence member, give us a call at (5112) 333-4133 – you may be eligible for a special rate.

Do you offer group rates for PRESS PLAY?

For the first 3 people you register in the same PRESS PLAY workshop, you get a 4th seat free.

How much does it cost to attend a PRESS PLAY workshop?

PRESS PLAY registration costs $2292.

If you’re a business owner, you can register for either PRESS PLAY for Sales or PRESS PLAY form Techs for $1146.

If you’re a Service Excellence member, or if you’ve attended PRESS PLAY before, give us a call at (512) 333-4133 – you may be eligible for a special rate.

Are there hidden costs or upsells?

No. Your training includes everything—tools, scripts, customizable pricing frameworks, and class guides.

I’m attending a PRESS PLAY workshop in-person. What details do I need to know before I book my travel?

For PRESS PLAY workshops in Buda, check out our PRESS PLAY Live Event checklist here. You’ll find everything from hotel info to instructions to complete the required DISC Advanced Personality Profile ahead of class.

Is this just theory?

Not at all. It’s field-tested, scenario-based, and ready to be applied the very next day.

My team isn’t “salesy.” Will this work?

Absolutely. PRESS PLAY isn’t about sales tricks: it’s about professionalism, confidence, and clear communication. It’s built for people who want to serve with integrity.

Will they remember what they learn?

Yes. It’s not a lecture. It’s action-based learning tied to DISC personality insights, practical field steps, and live roleplay that makes it stick.

Is this just for salespeople?

No. Technicians and sales professionals each get their own dedicated training, built around the same PRESS PLAY process but customized to the real situations they face on the job.