The Weekly Newsletter
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The patterns are costing you calls, techs, and margin.
One real problem from the field. Broken down. Every week.
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Weekly. Tuesday morning.
Five-minute read
One real problem. One fix.
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From the Desk of Todd Liles
Two decades. Thousands of companies. The same patterns over and over.
Todd founded Service Excellence to solve a problem he kept seeing: talented contractors working harder every year and getting the same results. Every pattern he finds ends up in this newsletter.
“The problems are never random. They repeat. Find the pattern, fix it once, and it stops showing up in twelve different places. That’s all this is — me showing you what I’m seeing, every week.”
Todd Liles
Founder & CEO, Service Excellence
Five minutes. One fix. Real growth.
Every Tuesday, you get a real situation from a real company — diagnosed and fixed. Here’s a sample of what owners have unpacked with Todd lately.
Recent Issue
“The lifestyle that’s burning out technicians.”
Coffee, energy drinks and on-call every weekend. Your best techs are exhausted before the truck leaves the shop. The four small policy changes that protect them — and your retention.
Keep your top performers from quitting at the worst possible time.
Recent Issue
“Busy is not the same as productive.”
Phones are ringing. The team is moving fast. And somewhere in there, standards quietly slipped. How the strongest owners use a weekly rhythm to keep performance from drifting under pressure.
Get a team that runs on structure, not your constant input.
Recent Issue
“The (hard) work that moves you forward.”
Most contractors run at 6% net and call it normal. The real target is 15% or better. Effort matters. But where you aim it matters more. Here are the three places where hard work actually compounds.
Stop chasing revenue. Move the margin instead.
Recent Issue
“Your team does what you tolerate.”
Your team doesn’t rise to your expectations. They settle into what you allow. Where standards slip — and what the strongest leaders do to reset the bar without speeches or pressure.
Lead a team that holds the line when you’re not in the room.
Plus pricing, hiring, cashflow, accountability, sales, and the people in the middle — every topic that actually keeps owners up at night.
Why does weekly work?
Most owners don’t have time for a daily newsletter covering 15 topics. They have time for a five-minute read on a Tuesday morning.
Weekly is the right cadence for thinking. Often enough that the ideas stack up. Spaced enough that you can actually try one before the next one shows up.
Read it on the way to a job. Forward it to your manager. Save the ones worth keeping.
If it’s not useful, it doesn’t get sent.
One email. One problem. One fix. Every Tuesday morning.
Who this is for.
Owners running residential home-service companies — HVAC, plumbing, electrical, and adjacent trades. Anywhere from $1M to $20M+. Still in the business, day to day – who ant to get sharper without committing to a program yet.
Especially useful if you’re:
- Tired of generic business advice that ignores how the trades actually work
- Looking for an outside perspective without hiring a coach yet
- Curious about Service Excellence and want a real read on the voice and the thinking
- After one good idea a week from someone who’s done the work
You already know something needs to change.
This is the simplest pace to start. One email. Every Tuesday.
No pitch. No pressure.
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