About Us
Built by contractors. Run by coaches. Designed for growth.
Where it started
In 2010, a former technician, manager, and contractor sat down at a kitchen table with one goal: to help other service business owners win without burning out.
That person was Todd Liles. After working in the field, in the office, and on the road as a trainer, he knew how frustrating it was to hire the wrong people, price jobs the wrong way, or carry the whole business on your back.
So he created Service Excellence with one clear idea: you don’t need more inspiration. You need training and coaching that actually works.
Since then, the team has grown—but the mission hasn’t changed.
Why we exist
Tradespeople deserve better than generic advice and high-pressure consultants.
They deserve clear systems, proven tools, and a partner who’s walked in their boots.
Our mission is simple:
Help contractors build healthy, profitable, people-first companies.
We achieve this by training teams, coaching leaders, and providing tools that solve real-world problems within residential home service businesses like HVAC, plumbing, and electrical businesses.
What we do
We help owners and their teams:
- Increase revenue per call without “selling harder”
- Build leaders who take responsibility
- Install systems that create consistency
- Set prices and performance pay that drive profit
- Recruit and train people who actually stick
You can work with us through:
- Training – live weekly sessions and on-demand learning
- Coaching – Group training with the Growth Table or one-on-one guidance with a dedicated Growth Partner
- Tools & Resources – proven templates, scripts, and systems
Whether you’re fixing one thing or building a whole company playbook, we’ll help you take the next right step.
Who we help
Most of our clients operate service businesses with annual revenues under $20 million and remain actively involved in their daily operations. Some are doing $1 million and want to grow. Others are at $4 million and want to build a team that runs without them.
We work with:
Ownerswho want clarity and tractionLeaderswho want to grow and take ownershipTechs, Salespeople, and CSRswho want to succeed without pressure
If you’re tired of babysitting and ready to grow up as a company, you’re in the right place.
Who we are
Our team includes former contractors, trainers, coaches, and operators. We’ve worked in the trades, led teams, and helped hundreds of businesses across the country install systems that actually stick.
We coach because we’ve lived it. We train because we’ve done it.
The team includes:
- Todd Liles – Founder and CEO
- Chris Elmore – Operations and Director of Growth Partners
- Paul Packevicius – Leadership Development Coach
- And a whole team behind the scenes, making sure your business gets what it needs
How it works
You can start anywhere:
- Try a tool or training with no commitment – Resources
- Join a live session and see how it feels
- Book a call to talk with a coach and get matched with a Growth Partner
No big pitch. No pressure. A clear next step based on your current needs.
