Meet Our Team
The People Behind Service Excellence
Leaders. Coaches. Operators. Committed to your growth.
We’re a team of coaches, operators, and industry professionals who have spent our careers in the home services world — in the field, in the office, and in the leadership seats that determine whether a business grows or stalls.
Every person on this team is committed to helping owners build stronger leadership, better systems, healthier cultures, and more profitable companies.
We don’t coach from theory. We coach from experience.
When you work with Service Excellence, you get people who know the work, respect the work, and genuinely care about the people doing it.
How We Serve You
Our team is organized to support every part of your growth:
- Growth Coaches who work directly with owners, managers, and teams
- Operational leaders who guide the Growth Table System
- Trainers and facilitators who build skills across every role
- Support specialists who manage communication, tools, and client resources
Everyone works together to give you clarity, accountability, and the systems that move your business forward.
Meet the Service Excellence Team
Todd Liles
Chief Executive Officer
Todd founded Service Excellence to provide home service owners with a clear, practical path to build healthier, more profitable businesses. With decades of experience training technicians, sales professionals, CSRs, managers, and owners, Todd has helped thousands of leaders install systems, strengthen their teams, and build confidence in their decision-making. His approach is grounded in clarity, accountability, and long-term partnership.
Chris Elmore
Chief Operations Officer
Chris brings a blend of hands-on HVAC experience and executive leadership to his role as COO. He has worked in the field, led operations, and coached owners through every stage of growth. Chris meets with every prospective coaching client to understand their goals and determine the right path forward. His strength is helping leaders see the big picture, align their teams, and grow with confidence and discipline.
Shannon Liles
Chief Financial Officer
Shannon oversees the financial operations of Service Excellence, focusing on precision, organization, and operational stability. With a background in hospitality and management, she ensures that every system, process, and financial detail supports the larger mission of helping clients grow. Her leadership creates the foundation that keeps the company aligned, disciplined, and prepared to serve clients at the highest level.
Leti Deaver
Team Support Specialist & Executive Assistant
Leti ensures that operations run smoothly across the entire Service Excellence organization. She supports client onboarding, communication, scheduling, and system access, and she manages the backend processes that keep the Growth Table running. Leti provides structure, consistency, and clarity, allowing clients and coaches to stay focused on their progress.
Paul Packevicius
Leadership Development Coach
Paul works with owners and leadership teams to strengthen communication, build accountability, and install systems that support profitable growth. His background includes operational leadership, coaching, and international business experience. Paul is known for bringing clarity to complex situations and helping teams execute with confidence and consistency.
Noel Tarter
Business Trainer & Coach
Noel has spent his career in and around the trades, working in technical roles, management, and training. He coaches owners and teams, focusing on communication, clarity, and skill development. Noel brings a practical, people-first approach that helps clients grow through steady improvement and consistent execution.
Matthew Barbosa
Business Trainer & Coach
Matthew combines years of field experience with a passion for teaching and coaching. He has worked in plumbing, service, and customer-facing roles, which has given him a deep understanding of what frontline teams need to succeed. Matthew helps techs, CSRs, and leaders enhance their communication, customer service, and job confidence.
Mike Drenk
Business Trainer & Coach
Mike blends business education, leadership experience, and service industry ownership to coach clients with insight and precision. He specializes in financial clarity, accountability systems, and team development. Mike’s coaching helps owners understand their numbers, lead more effectively, and achieve the results they’re working toward.
Joe Person
Sales Trainer
Joe leads the Sales Series Workshops, helping sales professionals strengthen their communication, build trust with customers, and improve their ability to close opportunities. He brings a background in sales, business development, and coaching, and he specializes in teaching simple, repeatable systems that drive consistent results.
Joshua Entis
Marketing Manager
Joshua leads the marketing strategy, implementation, and project management for Service Excellence. He integrates social media, digital advertising, and email systems to build the organized engines that help our team scale with authentic brand authority. Highly systematized and disciplined, Joshua ensures our message remains relatable and transparent, showing up for the organization with the same hard work we expect from the industry we serve.
Ready to connect with our team?
No pitch. No pressure. A clear next step based on your current needs.
Want to learn more first?
Feel free. You can start anywhere:
- Try a tool or training with no commitment – Resources
- Join a live session and see how it feels
- View the Growth Table System
- Book a call to talk with a coach and get matched in a Growth Group or with a Growth Partner
- See How to Get Started
