Learning to build relationships is vital for an independent contracting company in the industries of HVAC, plumbing, and electrical. But it is also essential to remember that company-client relationships aren’t solely built on service or sale calls. With the great extent of social media and Internet availability, a service company’s target market is guaranteed to be on the web. In a short voice clip, marketing expert, Mari Smith, explains the importance of relationship marketing for businesses through social media sites.

-Resource curated by Whitney Stewart of Service Excellence Training.