Social Media in the Independent Contracting World
Running an independent contracting company in the industries of HVAC, plumbing, and electrical requires preparation and planning ahead in all areas of business. But one area of business that is …
social media
Mastering your Social Media Life inside your HVAC Company
In this short “Work Smart” video clip, Gina Tranpani, gives some advice on funneling information, alerts, and notifications in a more effective manner.
The 3 Best Social Media Practices for Independent Contractors
Social Marketing Expert, Mari Smith, gives the 3 most important tips and practices that should become habits for you when promoting on your HVAC, plumbing, or electrical independent contracting …
Overcoming the Addiction to ‘Insecurity Work’ in Independent Contracting
Fast Company’s, Scott Belsky, explains that we have to compartmentalize, delegate, and regulate our ‘insecurity work’ in order to put our most useful energy into the what is important and what grows …
The Business of Relationships in HVAC Service Companies
In Mari Smith’s most recent book, The New Relationship Marketing, she delves into the importance of developing marketing efforts centered on building relationships; specifically building relationships …
Relationship Marketing in Independent Contracting
In a short voice clip, marketing expert, Mari Smith, explains the importance of relationship marketing for businesses through social media sites.
Success during the Slow Season: Lower cost marketing and maintaining marketing
The milder seasons of the year tend to bring about slower business for those in the industry of HVAC, Electrical, and Plumbing. But just because a majority of inbound calls are not “demand” …
Social Media: Is your Independent Contracting Company embracing the possibilities
Social networking and social media can be seen as threating to many people. Threating because of the fear of the unknown but Jacob Morgan from Chess Media Group put these fears into perspective when …
Social Media and your Business
Whether you view yourself as “technologically savvy” or “technologically challenged,” social media outlets, such as Facebook and Twitter, do not have an “off” button. They are ever changing and …
