Relationship Marketing in Independent Contracting

Learning to build relationships is vital for an independent contracting company in the industries of HVAC, plumbing, and electrical. But it is also essential to remember that company-client relationships aren’t solely built on service or sale calls. With the great extent of social media and Internet availability, a service company’s target market is guaranteed to be on the web. In a short voice clip, marketing expert, Mari Smith, explains the importance of relationship marketing for businesses through social media sites.

-Resource curated by Whitney Stewart of Service Excellence Training.