Your client buys your services for more reasons than he “Needs” it. True, need is what got him to pick up the phone and call you and your independent contracting company. But, it is not the only reason.

In this podcast, we are going to explore the 21 Reasons People Buy from your independent contracting company.

Special Recognition goes to Ray Edwards for the 21 Reasons List

Ray Edwards is an expert on Marketing and Sales. He is a Direct Response Marketer, and his clients include Tony Robbins, Jack Canfield, Armand Morin, and Matt Bacak. You can find out more about sales and marketing at

Buying is Emotional: “Even though people buy based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.” – Ray Edwards

Pearl of Wisdom:

Psalm 90:12 “So teach us to number our days, that we may gain a heart of wisdom.”

Life is short. Let that motivate you to live life to the fullest.

Sales and Management Principles:

These are the same motivators that influence clients and team members. Morally use the influencers you can, and be warned of the influencers that can be harmful.

The 21 Reasons People Buy from You
  1. Need
  2. Competition
  3. Sex
  4. Meaning
  5. Mission
  6. Greed
  7. Comfort
  8. Experience
  9. Pain
  10. Fear
  11. Significance
  12. Connection
  13. Love
  14. Contribution
  15. Control
  16. Conformity
  17. Loneliness
  18. Anger
  19. Prevention
  20. Addiction
  21. Power

“I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects (TEAM MEMBERS). I am, however, asserting that understanding the motivations that already exist is key to your sales process (MANAGEMENT PROCESS).” – Ray Edwards

The PRESS PLAY Training Series by Service Excellence Training-

Please note that the dates on the podcast are different.  The dates below are correct.

To Register call 512-333-4133 and Stacy will help you.  You can also REGISTER ONLINE.

  • The Tech Series – Houston, TX – March 18th-20th
  • The CSR Series – Houston, TX  – March 18th-19th
  • The Sales Series – Houston, TX  – March 21st-22nd

If you have a something to say, then leave it in the comment section below.

Also, feel free to give Service Excellence Training some suggestions on what you would like to hear on future episodes.