Your client buys your services for more reasons than he “Needs” it. True, need is what got him to pick up the phone and call you and your independent contracting company. But, it is not the only reason.
In this podcast, we are going to explore the 21 Reasons People Buy from your independent contracting company.
Special Recognition goes to Ray Edwards for the 21 Reasons List
Ray Edwards is an expert on Marketing and Sales. He is a Direct Response Marketer, and his clients include Tony Robbins, Jack Canfield, Armand Morin, and Matt Bacak. You can find out more about sales and marketing at RayEdwards.com
Buying is Emotional: “Even though people buy based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.” – Ray Edwards
Pearl of Wisdom:
“So teach us to number our days, that we may gain a heart of wisdom.”
Psalm 90:12
Life is short. Let that motivate you to live life to the fullest.
Sales and Management Principles:
These are the same motivators that influence clients and team members. Morally use the influencers you can, and be warned of the influencers that can be harmful.
The 21 Reasons People Buy from You
- Need
- Competition
- Sex
- Meaning
- Mission
- Greed
- Comfort
- Experience
- Pain
- Fear
- Significance
- Connection
- Love
- Contribution
- Control
- Conformity
- Loneliness
- Anger
- Prevention
- Addiction
- Power
“I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects (TEAM MEMBERS). I am, however, asserting that understanding the motivations that already exist is key to your sales process (MANAGEMENT PROCESS).” – Ray Edwards
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