Windshield Time Episodes

In the trades, busy season feels like chaos—calls stack up, the pressure ramps, and the temptation to rush is real. But here’s the truth: cutting corners doesn’t save time—it costs you. In this episode of Windshield Time, Todd Liles and Chris Elmore share why slowing down and sticking to the process is the fastest way to …

Ever presented your findings… and watched the customer go quiet? In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker unpack what really causes that reaction—and how to prevent it. From the very first question you ask, you’re either setting context or setting a trap. If you want the customer to trust you when …

“Why do we have to charge so much?” If you’ve ever asked that question—or had a customer ask it—this episode is for you. In this candid breakdown, Chris Elmore and James “J-Dub” Walker unpack what it really costs to run a service call, why pricing isn’t based on greed, and how to explain value when customers …

Just because you’ve been there before doesn’t mean the process changes. In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker break down the common trap techs fall into with returning customers—skipping steps, rushing intros, and assuming too much. 

Not every objection is about price. Sometimes, customers are already frustrated the moment you pull up. In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker unpack the invisible minefields techs face—frustrated customers, callbacks, pre-diagnosed opinions, and homeowners who try to control the process.

The best sales pros don’t just follow a script—they read the person in front of them. In this episode of Windshield Time, Chris Elmore and James Walker break down how understanding personality types (like DISC) helps techs adapt faster, build trust, and close more calls without sounding robotic. You’ll hear exactly how to spot a …

Ever been told, “I’m getting a few other bids” or “I want a second opinion”—and didn’t know what to say next? In this episode of Windshield Time, Chris Elmore and James Walker break down how to confidently handle process-driven objections like multiple bids or second opinions. You’ll learn how to avoid getting defensive, build credibility early, …

Money objections are tough, especially when you hear “I can’t afford it.” In this episode of Windshield Time, Chris Elmore and James Walker dive into one of the most emotional objections techs face in the field. You’ll learn why affordability objections feel so awkward, how to overcome your own money biases, and how to turn a …

Ever heard “I need to think about it” and watched your sale walk out the door? In this episode of Windshield Time, Chris Elmore and James Walker unpack one of the most common—and misunderstood—objections in the field. Learn what that phrase really means, why it’s usually a smokescreen, and how to respond without being pushy, salesy, or awkward. You’ll walk …

In today’s episode of Windshield Time, hosts Chris Elmore and guest Jack Arnold dive into the game-changing mindset shifts that helped turn a drowning electrical business into a $4.75 million success story. Jack was $250,000 in debt, working until 1 a.m., and ready to shut the doors—until one conversation flipped the switch.

Hosts Chris Elmore and Harold “J-Dub” James Walker Jr. tackle one of the most challenging and frustrating objections in the home service world — “I need to talk to my spouse.” They explain why this objection is so powerful, what it really means, and why many techs handle it the wrong way. Chris and James share practical …

Hosts Chris Elmore and Harold “J-Dub” James Walker Jr. dive deep into one of the biggest challenges in sales—handling money objections like a pro. Whether a customer says, “That’s too expensive,” “I need to think about it,” or “I just can’t afford it right now,” how you respond can make or break the sale. Chris …