Todd Liles & The Wizard of Ads Episodes

“Family-owned and operated since 1987. Our award-winning technicians provide expert service with a smile. Call now for your free estimate.” I read that ad to Charlie and Roy at the…

Researchers took 20 seconds of footage of a cow eating grass in a field. Not a beautiful cow. Not a dramatic scene. Just a cow chewing. Then they tested it…

Two years in, the phone’s ringing, and the owner calls me and says: I’m bored with this ad. I think we need something new. Sometimes they’re right. Sometimes they’re about…

Here’s what I see all the time. An owner hires a great ad writer. The radio spots are beautiful. Then a digital agency comes in and runs Facebook ads that…

I want you to do something the next time you talk to your marketing team/company.  Ask them one question. Can you separate my branded search results from my unbranded search…

Most business owners still believe the same idea: if they can just target the right person at the right moment, their marketing will work. It sounds smart, disciplined, and measurable.…

You can buy leads. You can buy clicks. You can even buy enough activity to feel busy and productive and important. But you can’t advertise your way into being remarkable.…

Performance marketing feels safe — until the bill comes due. If you are running a $3–$10 million home service company, you probably believe you have one of three problems: You…

“Remarkable” gets thrown around too easily. Most people think it means clever. Or loud. Or different for the sake of being different. It doesn’t. Remarkable means someone remarks about you.…

How you measure success quietly shapes every decision that follows. Not loudly.Not all at once. Quietly. Short-term metrics reward urgency. They train businesses to chase activity instead of building trust.…

People don’t trust what they can’t see. And they can’t see generalities. Vague language feels safe to the speaker. But it feels slippery to the listener. This episode exists because…

If people don’t remember you, you didn’t win. They may have understood you. They may have agreed with you. They may have said, “That makes sense.” And then they forgot…