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Service Excellence

Service Excellence

Business Coaching for Home Services

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Windshield Time Episodes

Windshield TimeTodd Liles & The Wizard of AdsThe $100M Mindset
May 13, 2026 Windshield Time

S2E10: You’re Losing Money Before You Knock on the Door (Here’s Why)

Your brain is lying to you. Not once in a while. On every call. You pull up to a house. You see the yard. The cars. The neighborhood. Before you knock on the door, you’ve already decided what this customer can afford. You don’t know you’re doing it. But you are. That’s a cognitive bias.  …
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Apr 29, 2026 Windshield Time

S2E9: How to Handle Any Customer Objection Using Skills You Already Have

You troubleshoot systems every single day. A water heater isn’t making hot water. Lights are flickering in a bedroom. A compressor isn’t kicking on.  You don’t guess. You don’t panic.  You ask questions, eliminate what it isn’t, find the true condition, and fix it. Now a customer says, “That’s too expensive.” And suddenly you freeze. …
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Apr 15, 2026 Windshield Time

S2E8: Stop Showing All 4 Options at Once (Here’s Why You’re Losing the Sale)

You built four options. You laid them all on the table. The customer’s eyes went straight to the cheapest one. This episode fixes that. Chris Elmore breaks down why presenting all four options at the same time is one of the most common mistakes techs make in the home — and teaches the top-down method …
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Windshield Time - Episode 7 Season 2
Apr 1, 2026 Windshield Time

S2E7: Why Customers Push Back on Your Recommendations

A lot of technicians think customer resistance starts at the price. Chris Elmore says it starts much earlier. In this episode, Chris uses a vivid analogy to explain what happens when a technician gives a customer bad news without preparing them first. The result is confusion, defensiveness, and the urge to escape… just like someone …
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Windshield Time - Episode 6 Season 2
Mar 18, 2026 Windshield Time

S2E6: The One Question That Reveals How Technicians See Their Job

“What is your job?” Most technicians answer the same way: fix the problem. But that answer reveals something important—many technicians see their role too narrowly. In this episode of Windshield Time, Chris explains why professional technicians carry a much larger responsibility when they enter a customer’s home. A technician isn’t just there to repair equipment. …
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Mar 4, 2026 Windshield Time

S2E5: Technicians: Your Job Isn’t to “Just Fix it”

If you’re a technician who believes your job is to “just fix it,” this episode will challenge that mindset. In this episode of Windshield Time, Chris Elmore sits down with Joe Bates, owner of Northern Air Plumbing & Heating, to break down what separates average service technicians from true professionals. A technician’s job is to …
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Feb 18, 2026 Windshield Time

S2E4: What Business Owners Really Want from Technicians (Joe Bates from Northern Air Plumbing & Heating)

What does a service business owner actually expect from technicians? In this episode of Windshield Time, Joe Bates, owner of Northern Air Plumbing and Heating, shares the ownership perspective most technicians never hear. This is not theory. It’s what ownership sees every day. Payroll.Margins.Reputation.Risk. Joe explains what sets average technicians apart from trusted professionals — and how …
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Feb 4, 2026 Windshield Time

S2E3: Why Service Calls Stall After Diagnostics (and What to Do Next)

Most service calls don’t fail during diagnostics. They fail in the moment after. The inspection is complete. The findings are clear. And then the conversation stalls. In this episode of Windshield Time, we break down why service calls stall after diagnostics and what technicians can do to move the call forward without sounding salesy, awkward, or unsure. This …
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Jan 28, 2026 Windshield Time

S2E2: How to Document a Service Call (And Why It Protects You)

When a service call goes bad, it’s rarely because the work was wrong. It’s because the conversation wasn’t documented. In this episode of Windshield Time, Chris Elmore and Matthew Barbosa explain how to document a service call properly and why documentation protects technicians long after the job is done. This episode reframes documentation away from paperwork …
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Jan 21, 2026 Windshield Time

S2E1: What Technicians Miss Without a Diagnostic Checklist

Experience is your greatest asset—until it creates your biggest blind spot. In the Season 2 premiere of Windshield Time, Chris Elmore and Matthew Barbosa dismantle the myth that “seasoned pros don’t need checklists.” If you’re relying on your gut to diagnose, you’re leaving money, trust, and your reputation on the table. We dive into why …
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Jan 14, 2026 Windshield Time

S1E131: Why Self-Improvement Fails for Most Technicians

Most people don’t quit on self-improvement. They quietly drift away from it. Not because they don’t want change. But because they never built a system to support it. In this episode of Windshield Time, Chris and Noel break down why New Year’s resolutions fail, why motivation is a terrible strategy, and what real, lasting improvement actually looks like, especially …
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Jan 7, 2026 Windshield Time

S1E130: When Holiday Grace Runs Out: The Reset Every Technician Faces

The holidays change everything. Customers are more patient. Mistakes get forgiven. Standards quietly soften. Then January hits…and all of that disappears. In this episode of Windshield Time, Chris Elmore and Noel Tarter break down what technicians experience every year but rarely talk about: the holiday hangover. Not the fun kind. The professional one.
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From the desk of Todd LilesFree · Every Tuesday · 5-minute read

Your business is leaking money… somewhere.

Todd breaks down one real problem owners face… and how to fix it.

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Service Excellence

142 Cimarron Park Loop, Ste E
Buda, TX 78610

(512) 333-4133

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