Training and Consulting Serving the Trades Since 2011

Blog

THE FUD IS COMING!

By ServExtra June 13, 2017 THE FUD IS COMING!

Has the FUD caught you in it’s slimy trap? Be warned, the FUD is coming!

You may now know it, but you’ve had the FUD.  You’ll get it again.  You’re team members have had it, and so have your clients. It’s highly contagious, and very dangerous. So what is this FUD? And how does it spread?

What is the FUD?

FUD isn’t a mysterious disease. It’s Fear, Uncertainty, and Doubt. 

All first-time clients have it. Even your regular customer catch it from time to time.

It’s the fear of the unknown – you and your company. It’s the uncertainty of the size of their issue and how much it will cost. It’s the doubt as to whether you can fix it or not.

How do clients “catch” the FUD?

They catch it mostly from friends and family.  People love to talk about negative experiences, and negative experiences spread the FUD. RELATED: The Negative Little Ant

The FUD is spread on the phone; at get togethers, and in the coffee shop. 

Places Where the FUD is Spreading:

  • You can also catch the FUD from social media. They see a post about a tech that stunk. EI: he literally smelled bad.
  • Or, a story of being “ripped off.” 
  • They can also catch it from the evening news when they see a story about a little old lady that was sold a furnace she didn’t need.

The FUD is catchy. And, it can ruin your business.

There is a cure for the FUD, and that is the good news.

5 Ways You Can Cure Your Customer of the FUD?

The best way to cure your customer of the FUD is to look and act like a professional expert.

1. First impressions last forever.

To make the best first impression, here are 2 things you must do:

  1. Dress the part. A clean company uniform, shirt tucked in, and good grooming.
  2. Drive the part. A clean truck is just as good as a new truck. Wash it. Shine the tires. Keep it organized.

2. Explain what you are doing and why.

Seeing is believing. Keep the customer with you while you work if safe to do so. Also, explain to them what you are doing and why.

3. Show them the pricing up front.

Whatever pricing tool you use, make sure the customer can see it and fully understand it before the work is done.

4. Do an outstanding job.

Be better than the last tech, even if it wasn’t your specific trade. Take care of the customer’s home and leave your workspace cleaner than you found it.

5. Educate the client.

Remember that your job is to educate the customer about ALL issues with their system. Don’t shortcut that responsibility by “just fixing it”. Give them all of their options.

If you aren’t sure you can cure the customer, we can help.

Click here to find out more about our training. Avoid the FUD! 

Contact Us
  • I'd like to receive updates and information about:

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Trusted By

142 Cimarron Park Loop, Ste E, Buda, TX 78610
© 2019 Service Excellence Training. All Rights Reserved
Website by Leadhub