How to Fix a Plumbing Company Tagline with Low Self-Esteem
Self-deprecation is a tool used by people with low self-esteem. The idea is, “Join the laugh by being part of it.” When a plumbing company falls into this trap of reflecting …
Market
How are communism and socialism different from capitalism?
The conversation was heated. It was a dinner table conversation that turned to politics. They say political conversations never makes for good company, but we all agreed to go there anyway. My …
Part 1-Looking Towards Leads- Marketed Leads
Marketed leads are a vital aspect inside of a healthy and growing service company. To make the most of marketed leads it is important to maintain a positive focus on your company’s target market, gain …
Connecting with your Target Clients in an Independent Contracting Company
In this short interview with Marketing Professional, Patricia Block, she explains the great importance of knowing and connecting effectively with the target client market within an HVAC, plumbing, or …
The Business of Relationships in HVAC Service Companies
In Mari Smith’s most recent book, The New Relationship Marketing, she delves into the importance of developing marketing efforts centered on building relationships; specifically building relationships …
