No matter what your industry, (plumbing, electrical, HVAC, or another type of service industry) independent contracting company teams must know their target audience and target market of potential clients before they can effectively market their HVAC, plumbing, or electrical independent contracting company to the fullest potential. Clients and potential clients respect an independent contracting company that works to know and listen to their needs and wants as well as work to meet those needs.  Connecting with your target market and clients before jumping straight into a sales situation is important to longterm retention of fully satisfied and loyal clients.

In this short interview with Marketing Professional, Patricia Block, she explains the great importance of knowing and connecting effectively with the target client market within an HVAC, plumbing, or electrical independent contracting company in order to increase sales, leads, and retention.  Clients won’t care about how much you can sell them in a sales call or how much you can grow their energy efficiency until they know how much you care about your clients as people and about meeting their unique needs.  Enjoy this video and have a great week inside your HVAC, plumbing, or electrical independent contracting company.

Here at Service Excellence Training, we love helping independent contracting company teams in the industry of HVAC, plumbing, or electrical grow their team and independent contracting company to their full potential.  Here at Service Excellence Training, our team is devoted to growing your independent contracting company success with clients.  We love helping you and your independent contracting company team turn learning into earning!

-Resource curated by Whitney Stewart of Service Excellence Training.