A USP, “Unique Selling Proposition,” is a statement to the marketplace about your business. It says, “This is why my business is better than the competition, and this is why you should buy from me.”
This is the logo for The Super Plumber. You can see that they clearly believe they are great at what they do.
Many contractors fear the USP.
The end result is that many plumbing and HVAC business owners will not use USP’s to help build the value of their business. Or worse yet, they adopt the USP’s of an organization, but they don’t believe in it. Those adopted USP’s decorate material, but never get used to help close the sell or build value.
The Solution? You need to create YOUR Unique Selling Proposition that represents your plumbing or HVAC business.
Henry, do you remember the time I ran window units out to Ryan Fox at 2 AM? Ryan was absolutely convinced his fish would die if I didn’t come out that night. I bet there’s not another company around here that would do that for their client.
This is one way my client has expanded his USP into a video that tells his story.
A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.
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Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!
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