Self-deprecation is a tool used by people with low self-esteem. The idea is, “Join the laugh by being part of it.” When a plumbing company falls into this trap of reflecting low-esteem through a bad tagline, it is not only a bad move, it is a very sad reflection of what is happening on the inside.
In one sense, it gives the person or plumbing company with low self-esteem more power than just being on the outside of the joke. Be the joke! This is a standard in high school. If you don’t fit in, you find a way to get others to laugh at you. It is a sad approach to life. One that should be short lived, and dies to the rise of self-value.
When you see the picture of the Plumbing Company “Plumbologist,” think about the person running that business. Think about the plumbers in that business.
I bet he was like many of us. Perhaps his teachers didn’t see the amazing value in his gifted hands. VoTech was a class for kids not going to college.
However, perhaps I’m wrong. Maybe his gifts were appreciated, just undervalued. So, he chose a tagline for his company that undervalues his services.
“We’re #1 in the #2 business”
Service Excellence Training is here to help the residential contractor. So, I’m not going to just contemplate the bad tagline for his plumbing company. I’m going to provide a few suggestions for a better tagline, and send them to the owner via a link to this post.
Let’s start by evaluating the name of his business: Plumbologist. The name is a play on the suffix given to different scientist. Not a bad move in my opinion. I actually like the reference. Here are a few suggestions based off the concept of a “Plumbing Scientist.”
New Tagline Suggestions
Your Plumbing Scientist
Better Plumbing Through Science
The Science of Superior Service
The Science of Superior Plumbing
New Logo Suggestions
Imagine a logo that played on the theme of a scientist? That could be really cool and powerful. Bringing together the accuracy of science with the technology of plumbing could really sing in the public market place.
These are just a few suggestions for Plumbologist. I hope this helps him, and doesn’t offend. However, if it does offend, “the price of clarity is the risk of insult.”