Self-deprecation is a tool used by people with low self-esteem. The idea is, “Join the laugh by being part of it.” When a plumbing company falls into this trap of reflecting low-esteem through a bad tagline, it is not only a bad move, it is a very sad reflection of what is happening on the inside.
In one sense, it gives the person or plumbing company with low self-esteem more power than just being on the outside of the joke. Be the joke! This is a standard in high school. If you don’t fit in, you find a way to get others to laugh at you. It is a sad approach to life. One that should be short lived, and dies to the rise of self-value.
When you see the picture of the Plumbing Company “Plumbologist,” think about the person running that business. Think about the plumbers in that business.
I bet he was like many of us. Perhaps his teachers didn’t see the amazing value in his gifted hands. VoTech was a class for kids not going to college.
However, perhaps I’m wrong. Maybe his gifts were appreciated, just undervalued. So, he chose a tagline for his company that undervalues his services.
“We’re #1 in the #2 business”
Service Excellence Training is here to help the residential contractor. So, I’m not going to just contemplate the bad tagline for his plumbing company. I’m going to provide a few suggestions for a better tagline, and send them to the owner via a link to this post.
Let’s start by evaluating the name of his business: Plumbologist. The name is a play on the suffix given to different scientist. Not a bad move in my opinion. I actually like the reference. Here are a few suggestions based off the concept of a “Plumbing Scientist.”
New Tagline Suggestions
Your Plumbing Scientist
Better Plumbing Through Science
The Science of Superior Service
The Science of Superior Plumbing
New Logo Suggestions
Imagine a logo that played on the theme of a scientist? That could be really cool and powerful. Bringing together the accuracy of science with the technology of plumbing could really sing in the public market place.
These are just a few suggestions for Plumbologist. I hope this helps him, and doesn’t offend. However, if it does offend, “the price of clarity is the risk of insult.”
Why you should stick to your principles; a commentary on Michael Hyatt
How about ‘Royal Flush’?
There’s a tagline 🙂 I think it might work better for my client over at Royal Plumbing in Portland Texas though. Actually, their tagline is “The Crown Jewel of Service.”
“Were the plumbing nerds we take the science of the flush very seriously”. complete with horn rim glasses and pocket protectors uniform is a white lab coat.
That’s the proper sense of humor.