The R&R of HVAC Retention- Relationship
Generating new clientele is important to the growth of service companies but it’s the loyal and longtime clients that make up the strong backbone of an HVAC, plumbing, or electrical independent …
Marketing
Relationship Marketing in Independent Contracting
In a short voice clip, marketing expert, Mari Smith, explains the importance of relationship marketing for businesses through social media sites.
Success during the Slow Season: Involve CSRs in outbound calling
The milder seasons of the year tend to bring about slower business for those in the industry of HVAC, Electrical, and Plumbing. But just because a majority of inbound calls are not “demand” doesn’t …
Success during the Slow Season: Lower cost marketing and maintaining marketing
The milder seasons of the year tend to bring about slower business for those in the industry of HVAC, Electrical, and Plumbing. But just because a majority of inbound calls are not “demand” …
Success in the Slow Season: 3 tips from a fellow independent contractor
When the milder seasons begin to roll around, the slower side of business begins to rear its ugly head. But there are several keys that can be performed prior to and during these “slow seasons” in …
