The common denominator for all small businesses is they are trying to make a profit. The amount of profit can be different, but all businesses must produce a profit in order to be sustainable.
The changes that occur from business to business is what my good friend and owner of Uncle Dan’s BBQ in Waco, Texas, calls the “why”. Other than money or profit, “why” are you in business?
Answering this question can help you describe and build the culture of your business. Dictionary.com defines culture as,
“The quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.”
Focus on the BOLD parts and ask yourself the following questions:
At this point, you may be thinking, “Why is this so important?” In a strong economy, there is a lot of competition, and culture is what separates the good from the great.
A positive culture will allow you to recruit and retain the best team members. Team members can provide a remarkable experience or a terrible experience for your clients. A remarkable experience will lead to happy clients. Happy clients become repeat customers, which is one of your greatest forms of marketing.
The best part about creating and maintaining a positive culture is that it’s free. It just takes a little time and a commitment to the pursuit of excellence. Make it a priority to build a positive culture. You may be thinking that you don’t have the time to focus on building culture, but don’t you always find time for your priorities?
Take 5 minutes to give your employees a warm welcome each morning, just like you expect them to do for your customers.
If you do that, you can expect at least “5 Truths” to reveal themselves.
If you would like help in changing your culture, just e-mail me at [email protected]
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