As owners of service businesses, we spent a tremendous amount of time, energy, and money trying to generate service calls for our technicians and salespeople.  These calls cost money, and it is important that you don’t over or under spend.  RELATED:  Part 2 – HOW TO CALCULATE YOUR MARKETING COSTS.

I know that I do, and our clients do as well. That’s why it’s absolutely critical that you understand how to calculate your needed call volume. So many in the residential trades have asked me,

How do I determine the number of service calls I need to run?

If you have ever been short on call volume, then this lesson is for you.  Especially, since it’s the budgeting season. Marketing and call volume is most likely at the top of your awareness. Fine tuning your marketing can be the difference in huge profits, or losses.

In this video, I’m going to show you the math behind the marketing.   It’s easy. It’s quick. And, most importantly YOU can work through this for your own company in about five minutes.

After you watch this video, I encourage you to share the video on social media and with your contracting friends.   There are many business owners that don’t understand this and they need to know it.  RELATED:  Part 2 – HOW TO CALCULATE YOUR MARKETING COSTS.

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Check out this Free Resource to help you track your True Call Closing Rate:

The CSR Call Tracker

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