The PRESS PLAY training System for Techs is the premier 3-day program for HVAC Techs, Plumbers and Electricians that will help your business succeed. This training is tailored to your business to work with the unique nuances of your organization. Once learned, this training can be immediately implemented and is designed to produce results which can help your business grow and thrive.

Tech Series

Only 12 Seats Remain!


Class Date: September 23rd – 25th, 2019.

Location: Austin, TX

PRESS PLAY for Techs September 23-25, 2019


Early Bird Discount to the First 10 Students!


Helping Techs Reach Their Full Potential

Are you are Service Tech that has watched others reach big numbers, and wondered "How are they doing that?"  Perhaps you manage service techs that you know have greater potential.

Imagine how much more you, and your team could make if you sold MORE of your CURRENT service calls, and did so at a HIGHER average ticket?

That's how you add sales without spending more on marketing!

If you increased your closing percentage on service calls by 15% and increased your average ticket by $100, that equates to over $63,750 in additional revenue in a year.

How much could that add to the bottom line, and to the well being of you and your team?

If this sounds too good to be true, it isn't. We have trained thousands to do this everyday in the field.

Just Check out these results:

Steve Plumbing Numbers

We Increase All Service Numbers:

  • Service agreements
  • Add-On Opportunities
This is the most powerful and transformational learning experience for your Plumbers, HVAC Techs and Electricians.
Give us 3 days, and we will give you a highly producing service technician.

This is our most requested course for a reason.... IT WORKS!



Laying the Foundation

  • Technicians thrive when they can see their future in your business.
  • This lesson cast the vision as to what it means to be a vital part of the team.

Controlling Personality Types

Knowing How to Control Personalities Starts with Knowing the Personality Styles.DISC and Advanced Insights

  • You will learn exactly what it is that motivates people to take action.
  • You will learn the driving force behind the DISC personal-DISC and Values assessment prior to attending the program. These assessments will be completely unpacked in a 67 page report.
  • You will use this report to understand how you can improve your communications, overcome objections, and boost sales!

Preparing for the Call

  • This lesson explains exactly how to get yourself mentally and emotionally ready to win! You will learn how to prepare in a way that produces results.

Relationship Building

Common Ground

  • All relationships are about common ground. You will learn how to find the common ground subjects that will allow you to build a powerful relationship with any client.
  • This is a powerful lesson that removes the obstacle “They did not like me.”

Evaluating Through Questions

Knowing How to Ask the Questions That Get You the Answers You Want

  • Did you know that the ability to ask the right questions is the most important part of the entire service process?
  • You will learn how to build your presentation based on the client’s answers.


Settling Anxieties


  • The client is thinking “Can he fix this?”
  • You will learn how to make them think “I won’t use anyone else!”


  • You will learn how to address the client’s fears about price, and overcome any price objections.

System Diagnostic

Proving Your Recommendation Through an Undeniable Method

  • If the client doesn’t believe your findings are correct, you will never win his business.
  • You will learn how to get absolute confirmation from the client.

Presenting Prescriptions

Amplifying the “Yeses” in Your Presentation

  • Getting a “Yes” is all about building value that is greater than the price concerns.
  • This lesson is for anyone who has ever been told: “You are too expensive!”

Mastering Flat Rate Pricing

  • Terry Barrett will take you through every step in mastering the use of a Flat Rate Pricing System.
  • You will also receive access to the Visual Price Guide that is included with your class!


The Options Guide


Overcoming Objections

Eliminate the “No’s” From Your Life

  • Objections occur on every call. Unfortunately, most technicians don’t know how to professionally work through the objection.
  • You will learn how to use the objection to create the close.


Boosting the Service Ticket

  • There are 3 techniques that you will master that has proven effectiveness for increasing your current average ticket.

The Options CLOSE

  • You will learn how to use the Options Close to create a desire for your recommendations.
  • You will also receive a fully customizable Options Form that you can use in your company.

Service Agreements

Service Agreements are the Life Force of Your Future Success

  • You can not guarantee repeat business without a long term commitment from your client.
  • You will learn how Terry Barrett successfully implemented a greater than 60% agreement conversion in his company and the companies of our clients.

Creating Leads for Large Ticket Items

Replacement Sales are Critical

  • The Technician Lead is the highest impact revenue generator inside your business.
  • You will learn how to convert +50% of your opportunities in an ethical manner.  *Terry's guys are converting 80% company wide!

Add-ons Boost Sales

  • You will learn the secrets to setting leads for large ticket add-ons that sell.

How do I register for this program?

You can do that now by clicking the register button below:



Register by phone:  512-333-4133.  You can also call our office and we will personally handle the registration process for you over the phone.


What is the investment for the program?

New Students – $2,292 per new student.

Special Pricing – We offer Early Bird Discounts for the first 10 Students. Our Coaching Clients also receive special pricing. Call for details.

Returning Students – $573 per returning student. Students returning to the same class can attend at  75% off the retail total.   To register a returning student, simply email [email protected] with the following information:  1.  Name of student, 2.  Class they would like to attend.


Money Back Gaurantee

This Program is backed by our 100% Money Back Guarantee.

"I have given money back to 1 person out of the thousands that have been trained at Service Excellence Training.  Our teachings produce huge results, but we are not for everyone.  If at the end of this training, you do not believe the the information shared with you will produce a profitable return, then we will give 100% of your Money Back." - Todd Liles, CEO of Service Excellence Training.



What if I can’t afford the program?

You may consider accessing our free blogs and short videos online. You can also have us deliver the material in a pay as you go method by utilizing our Live Online Training Services.

How do I know if this program is right for me or my company?

If you are a TECHNICIAN who is looking to build his future, this is for you!

Will I have to purchase additional resources or materials outside of the registration fee?

No. Part of the value of this event is that we include the materials that you will need. We also offer a Pricing System at no extra charge. You will bring back not only the blueprint of success, but you will bring back a fully built, ready to go, completely customizable pricing guide for your company.

Where will this program be held?

The program is in Austin, TX.  If you are flying, you will fly into the Austin-Bergstrom International Airport.  The class is held at Embassy Suites by Hilton Austin Arboretum.

1. Lodging is not provided.

2. Renting a car is recommended.

Hotel Information? - Embassy Suites by Hilton Austin Arboretum - NEW LOCATION

This location is in the heart of Texas Hill Country in beautiful Austin, Texas.

Ask for the $149 ServExTra Rate

Tel: (512) 372-8771

Address: 9505 Stonelake Blvd., Austin, TX 78759, United States

When will this program start and end?

Monday through Wednesday:  8:00 am start.  Ends Wednesday by 12:00 pm.

*Note, during that same week the other programs will also be taught.

What other Programs will be available?

Price: $1,948.20 (including 15% early discount)

Start Time: 8:00 am
End Time: 5:00 pm

Start Date: September 23, 2019
End Date: September 25, 2019

Registration Details

Personal Information

The Tech Series

Thank you for your interest in the Tech Series. We do not have any courses scheduled at this time, please check back at a later date.

The PRESS PLAY training System for Techs is the premier 3-day program for HVAC Techs, Plumbers and Electricians that will help your business succeed. This training is tailored to your business to work with the unique nuances of your organization. Once learned, this training can be immediately implemented and is designed to produce results which can help your business grow and thrive.

Service Excellence Training is committed to providing a dramatic increase in your:

  • Agreement Members
  • Leads
  • Average Tickets
  • Closing Percentages

Your technicians will learn how to understand personality types in order to boost sales through better communication. Our training includes lessons in building better relationships with clients and how to ask the right questions to understand the client’s needs and close the sale.

Please contact us to find out when the next Tech Series course will be available.

Contact Us