Blog

The Buyer’s Quadrant

By Service Excellence Training The Buyer’s Quadrant

As a person who speaks with and handles people in your career, understanding your customers, clients or employees is by far the most important skill you can have. You can have all the techniques and theories and methods you want, but without knowing how people think it’s all a waste.

Knowing how people think can be difficult, we admit that. But with practice and good observational skills, you can learn to recognize and address all kinds of people in a way that will speak to them on the level they relate to best. One of these good practices is mastering the Buyer’s Quadrant.

The Buyer’s Quadrant refers to the way a buyer makes purchasing decisions. Every customer is unique in their thinking, but everyone falls into some of the same categories that you can use to make their experience much better.

This is how the Buyer’s Quadrant looks. The axes are speed of the sale running horizontally and priority running vertically.

As you can see, every person is prone to buying at a certain speed, either quickly or slowly. That speed is paired with their priority. Priorities range from the task or goal at hand and the relationship to the people or decision at hand.

If you tend to make buying decisions quickly you might be on the left side of the graph. Then add in what your priorities are, like achieving the goal or task. The intersection between the two lines is what quadrant you are as a buyer. Some people may not prefer the task over the relationship, therefore their quadrant might include both, but that still tells you a lot about their needs.

Need More People Advice?

Understanding the Buyer’s Quadrant reveals people’s thinking strategy and personality, key components to catering to a person’s true needs. Here at Service Excellence we teach the Buyer’s Quadrant to every sales, tech, CSR and managers PRESS PLAY class. It is an integral part of our training, and we build on those principles in our other lessons. If you’re ready to hear more about mastering people and their needs, contact our team!

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Success Stories

We have been with Service Excellence Training since 2015 and believe it is an integral part (training, coaching, mentoring) to our overall business model.

-Judy Mueller-Hyde, Director of Operations
Hydes HVAC Company Logo

Trusted By

horizontal red and purpler plumbtite logo
142 Cimarron Park Loop, Ste E, Buda, TX 78610
Join our newsletter
© 2024 Service Excellence. All Rights Reserved
Website by Leadhub