Kids have a massive influence on parental buying decisions. It has been sited that more than 80% of all household purchases are influenced by the children in the home. After a quick inspection of our household items, I wonder if the number might actually be low!
Just about everything I purchase at the grocery store is filtered through the questions, “Will my kids eat this? Will it be healthy for them?” Our car is another example; I never would have bought a mini-van if it wasn’t for my kids. The list of products that are catered to children, either directly or indirectly, is massive.
Marketing companies understand the powerful influence children have on sales, and leverage it very effectively. Unfortunately, professional HVAC Techs, Plumbers, and Electricians hardly ever tie the benefits their services offer to children.
This is a shame, because it is really easy to demonstrate how your products can benefit kids. Children based benefits often provide the leverage needed to close the sale.
My wife and I have invested over $10,000 in our landscaping because of our kids. We have also purchased high-end IAQ products, water filtering systems, and a tankless heater because of our kids. Each one of these items provided a key benefit for our kids.
Here are the areas of leverage you need to focus on when selling to parents:
We would be an easy sell for most Plumbers, HVAC Techs, and Electricians. You would just have to tell us how your product will benefit our kids.
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