My Ideal Client is the Small Plumbing and Air Conditioning Company

By Todd Liles My Ideal Client is the Small Plumbing and Air Conditioning Company

I have become known as “the trainer” that gets big results for big plumbing and air conditioning companies.

And, there is truth there.  I was the Director of Training for Clockwork Home Services and the Success Groups and Branded Companies.

Now, I have clients that are well over the $10,000,000 mark like Abacus Plumbing and Air Conditioning, and Berkey’s Plumbing and Air Conditioning.  As grateful as I am for my past, and present, work with large companies . . .

“Smaller Plumbing and Air Conditioning Companies Are My Ideal Client”

I define the ideal client as the following:


  1. Values me as much as I value him/her.
  2. Can and will pay me what I’m worth.
  3. Can and will use what I teach to get a large return for his/her business.
  4. Awesome. Funny. Grateful. Brave. Not a pain in the butt.
  5. A plumbing or air conditioning company.
  6. Between 1 to 3 million in revenue.
  7. Between 4 to 10 field employees.

My OFFER to my ideal client:

  1. See 1 through 4.
  2. Provide a personal training and consultation program that produces a profitable return.

Do you fit the ideal client mold?  Tell me about yourself with the form below:


The easiest way to get in touch with me (and my team) is to simply fill out the form below.

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Success Stories

We have been with Service Excellence Training since 2015 and believe it is an integral part (training, coaching, mentoring) to our overall business model.

-Judy Mueller-Hyde, Director of Operations
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