Don’t pass when a run will work

By Todd Liles Don’t pass when a run will work
Don't pass when a run will work

Super Bowl 49 was over the moment Russell Wilson threw an interception pass in the end-zone with less than a minute to play.  This was a heart breaking way to lose.  Not because of the interception, but because of the bad decision to pass the ball when a run would have won the game.

Why didn’t they let Marshawn Lynch run the ball!?  Are they crazy?  An offensive coordinator will be fired today.


That is a direct quote from millions of Seattle Seahawks fans.

Before the Seattle fans skewer me, and the Patriot fans give me a high five, you need to know that I am a Packer’s fan.  Always have been, always will be.   You need to also know that I recognize the hard work and talent on both teams.

Now, back to the bad decision of passing the ball.

I have made the same bad decision in business, just as you have:

  • Going for the BIG SALE, when a client is ready to buy the middle package.
  • Fully committing to the NEW MARKETING IDEA, when the old stuff works great.
  • Going for the RADICAL NEW TRAINING APPROACH, even though the basics have always produced the best results.

There is value to the pass:

  • The pass is important, just like trying new ideas is important.
  • The pass can get you big yards when you need them.
  • The pass is exciting, and gets the fans on their feet.

However, the pass has consequences.

The consequences of going for the pass, when a run would do:

I believe the great Vince Lombardi said it best:

Gentleman, this is a football. . . You will learn to run with it, block for it, and tackle for it. . .  You will learn to pass it, but only when needed. . . There are 3 things that can happen when you throw the ball, and 2 of them are bad.

No one wants the pass to go away.  We love the excitement of the pass.  However, when a run will win the game, you should run.

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