In every kind of business industry, there is a natural level of competition. Where you’ve recognized the need and provide a service, others have too. At times, competing businesses can get into the mindset of dislike for each other — especially when demand is low and we are all struggling.
Logically, it is better for your business to have less competition in your area, but what happens when a competitor asks for your help? When a competing business is in real trouble, will you step up and lend a hand? Will you fill that gap?
Todd Liles did. And we’re going to tell you why.
Todd was messaged by ServiceTech Secrets, a competing home services training company that Service Excellence has no previous partnership with. The owner of the company was in a difficult situation because his main trainer and leader of training had decided to leave the company abruptly.
Todd listened to his competitor and heard how passionate he was about his team and providing great training to his clients. Instead of leaving ServiceTech Secrets to their fate, Todd stepped up and offered to guest teach a class — free of charge. In the same week, another fantastic coach at Service Excellence, Chris Loudrmilk, stepped up and taught another class.
When asked by several people why he would go out of his way to help his competitor, Todd responded, “Look at our mission statement. It says that we are here to bring power and hope to the residential trades — including the people that serve in the trades and are served by the trades. That’s our mission.”
Todd heard that lack of hope and power from the ServiceTech Secrets owner, and being able to help in their time of need fit Service Excellence’s mission statement. It fits our overall purpose. Our purpose isn’t to make money and profits. Our real purpose is to empower all of you out there in the trades services.
If you really have the heart to serve, then your competitors should never be true adversaries. There have been several times when Todd has lent a hand where it’s needed or recommended competitors to clients who were looking for something different.
There will always be a moment when a client isn’t the right match for you, and you have to decide if you’re going to let them suffer or refer a competitor to try and fit their needs. We refer our clients at Service Excellence because it’s the best way to serve.
Helping the competition isn’t about telling other people you’ve done it or gaining some financial benefit — it’s about humbly living out your mission.
When you see the world as a place of abundant opportunity, a place where our resources aren’t scarce and we can use creativity to achieve whatever we want to, you’ll be much happier. Your professional goals don’t have to be selfish all the time when you see that helping someone in need doesn’t actually hurt you at all. If you’re interested in training with our coaches or learning more about the ways Service Excellence lives out our mission, contact us!
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