Sales leads are an essential component of an HVAC business. There is no denying that you need them, and can’t do business without leads. There is also no denying that poor lead setting practices can get your company on the nightly news. RELATED – How to generate more replacement leads
I’m sure you have seen an article, or a news report, on the topic of “Con-artist sales techniques.” They come with a variety of titles:
“Don’t get taken advantage of. What you need to know about your HVAC system!”
“HVAC company takes advantage of the elderly.”
“What you don’t know can hurt you! Buyer beware of HVAC scam.”
The most recent article I read was, “Second opinion saves Riverton woman $11k on AC/Furnace.” Here is a video clip that goes along with the article.
The video is only 3 minutes long, and the article is very short. So, it is truly difficult to reach an absolute conclusion of right or wrong doing by the first company.
However, there is no doubt that news reports like the one above, cause damage to our industry. These types of articles create distrust of air conditioning businesses, and the need to run a profitable business.
Let’s unpack 5 methods that will rebuild trust, and keep you off the nightly news.
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