Every service call is a big investment.  On average, a Pay Per Click campaign will cost you $45 to $65 dollars per phone call.

Depending on your Client Service Representative booking percentage, that call can cost you even more.

Now, what’s upsetting is when these calls are lost off a “technicality.”  In other words, the call was lost because of not doing the very basics.  Like answering the phone on time, or at all.

I’ve done a short study on inbound Pay Per Click calls, and produced this video.  You will discover the 3 times frames calls are lost, and what to do about it.

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