There is a donut truck in Austin that charges $8.50 for a donut. The crazy thing is, they are always busy and they always sell out.
If you wait you lose! That should be the moto for Gordo’s Donuts. I wish I had not waited so long to get in line, because I missed out.
“I’m sorry Willa! The lady in front of me got the last donut.”
Of course, there is a sales lesson to be learned from this experience. I’m going to share it with you in this short training video.