SCHEDULED SERVICE – a story and a sales lesson

Dear Hill Country Outdoor Power,

I had a terrible experience with a local company. Hill Country Outdoor Power in Austin, TX.

Broken Promises

It involved a rider mower, missed promises, and bad customer service.

Why We Bought In The First Place:

The wife and I bought a new house on 2 acres. It has a beautiful rolling hill in the front, and a spacious backyard. The old push mower was out of it’s league.

So, I invested close to $4,000 for high end riding mower and weed eater. I bought a Cub Cadet 46″ rider.  I even upgraded to the Zero Turn Steering Wheel Model. This model is less intimidating for the wife to drive.

The service before the sale was great. They asked great questions, determined my needs, and closed me on the right mower.  They even provided free delivery. But this level of service wouldn’t last.

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HOW FAILURE CAN MAKE YOU STRONG

If you’re not failing, you’re not trying!

HOW FAILURE CAN MAKE YOU STRONG 2

I had a super embarrassing failure at the gym Sunday.  It happened on my last set of squats.  The bar was loaded with 450 pounds.  This is a heavy weight, but not impossible.  3 months ago I squatted 463 pounds for 1 rep.  Last week, I squatted 430 for 4 reps.

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VIDEO: Make sure you are selling benefits

I witnessed a well meaning sales trainer give ok advice.  Not the worst advice, but not the best either.  This advice could cost them a client.  Because, she didn’t understand what she was truly selling.

A person buys personal value.   People are tuned into WIIFM “What’s In It For Me?”

This is about selling benefits, and features.

Build your presentation and closing questions around the clients desire and wants.