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Your client buys your services for more reasons than he “Needs” it. True, need is what got him to pick up the phone and call you. But, it is not the only reason.
In this podcast, we are going to explore the 21 Reasons People Buy from You.
Special Recognition goes to Ray Edwards for the 21 Reasons List
Ray Edwards is an expert on Marketing and Sales. He is a Direct Response Marketer, and his clients include Tony Robbins, Jack Canfield, Armand Morin, and Matt Bacak. You can find out more at RayEdwards.com
Buying is Emotional: “Even though people buy based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.” – Ray Edwards
Pearl of Wisdom:
Psalm 90:12 “So teach us to number our days, that we may gain a heart of wisdom.”
Life is short. Let that motivate you to live life to the fullest.
Sales and Management Principles:
These are the same motivators that influence clients and team members. Morally use the influencers you can, and be warned of the influencers that can be harmful.
The 21 Reasons People Buy from You
- Need
- Competition
- Sex
- Meaning
- Mission
- Greed
- Comfort
- Experience
- Pain
- Fear
- Significance
- Connection
- Love
- Contribution
- Control
- Conformity
- Loneliness
- Anger
- Prevention
- Addiction
- Power
“I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects (TEAM MEMBERS). I am, however, asserting that understanding the motivations that already exist is key to your sales process (MANAGEMENT PROCESS).” – Ray Edwards
The Archi-TECH Training Series -
Please note that the dates on the podcast are different. The dates below are correct.
To Register call 512-333-4133 and Stacy will help you. You can also REGISTER ONLINE.
- The Tech Series - Houston, TX – March 18th-20th
- The CSR Series - Houston, TX - March 18th-19th
- The Sales Series – Houston, TX - March 21st-22nd
If you have a something to say, then leave it in the comment section below.
Also, feel free to give us some suggestions on what you would like to hear on future episodes.
About Todd Liles
