PRESS PLAY Training Series
A proven system to turn technicians and salespeople into trusted, high-performing professionals. This isn’t just another class. This is a career-level transformation built around a real-world system.
Seats are limited. Reserve yours before they’re gone.
Over three focused days…
Your team will develop the mindset, communication skills, and confidence to drive bigger tickets, better customer experiences, and more conversions, all without ever sounding like they’re “selling.”
Two role-specific trainings. One proven framework.
Both technicians and salespeople follow the PRESS PLAY framework.
But the training is tailored specifically for each role—with examples, scenarios, and skills relevant to what they face in the field.
Why Press Play?
Because your team learns a clear, repeatable process that leads to consistent wins:
- Prepare,
- Relationship Build,
- Evaluate,
- Settle Anxiety,
- System Diagnosis,
- Prescriptions,
- Labor,
- Add Value,
- Your Future
Each step flows into the next, creating trust, reducing friction, and setting your team up to win again and again.
What your team will walk away with
Confidence to communicate like pros
A shift in identity: from order-taker to high-value advisor
Language that builds trust, not tension
Techniques to handle objections with calm and clarity
A shared framework your whole team can use
Skills to sell without pressure
For Technicians:
From Troubleshooter to Trusted Advisor
Your techs already influence buying decisions. PRESS PLAY shows them how to do it confidently, ethically, and with clarity.
Next Workshop: February 22-24, 2027
1
Build the foundation
- DISC personality insights for better communication
- How to mentally and tactically prepare for every call
- Fast-trust relationship building
- Evaluating systems and presenting findings clearly
2
Lead the interaction
- Defusing objections before they arise
- Turning diagnostics into value stories
- Presenting recommendations like a professional
- Performing labor that reinforces trust
- Delivering service that earns referrals
- Career visioning: from employee to empowered pro
3
Convert with confidence
- Real-world objection handling
- Three natural closes (without pressure)
- Mastering service agreement conversions (60%+ rates)
For Salespeople:
The field-tested system behind every close
This isn’t motivational hype. It’s a strategic sales system built on human psychology and ethical influence.
Next Workshop: February 22-24, 2027
1
Mindset and message
- Using DISC to build connection fast
- Tactical and emotional prep
- Relationship-first selling that works
- Asking better questions to build stronger presentations
2
Create buy-in
- Settling anxieties and removing pricing friction
- Validating the system evaluation
- Presenting solutions in a way that feels smart and safe
- Receive a customizable presentation tool for your team
3
Master the close
- Objection handling that builds trust
- High-converting closes: A/B/C, Options, and more
- Creating large-ticket opportunities through service-driven selling
This is an investment that pays you back
PRESS PLAY drives real-world business outcomes:
- Greater employee confidence and retention
- Higher average tickets
- More leads for large installs
- A repeatable system your whole team can follow
- More recurring service agreements
- A culture rooted in professionalism and accountability
Hear From Past Attendees
Stop relying on the one or two “closers” & build a team of producers.
Your Team’s Next Level Is Waiting.
It’s Time To PRESS PLAY.
Frequently Asked Questions
I’ve attended PRESS PLAY before, do I get a special registration rate?
If you’ve attended PRESS PLAY before, give us a call at (512) 333-4133 – you may be eligible for a special rate.
I’m a Service Excellence member, do I get a special registration rate?
If you’re a Service Excellence member, give us a call at (5112) 333-4133 – you may be eligible for a special rate.
Do you offer group rates for PRESS PLAY?
For the first 3 people you register in the same PRESS PLAY workshop, you get a 4th seat free.
How much does it cost to attend a PRESS PLAY workshop?
PRESS PLAY registration costs $2292.
If you’re a business owner, you can register for either PRESS PLAY for Sales or PRESS PLAY form Techs for $1146.
If you’re a Service Excellence member, or if you’ve attended PRESS PLAY before, give us a call at (512) 333-4133 – you may be eligible for a special rate.
Are there hidden costs or upsells?
No. Your training includes everything—tools, scripts, customizable pricing frameworks, and class guides.
I’m attending a PRESS PLAY workshop in-person. What details do I need to know before I book my travel?
For PRESS PLAY workshops in Buda, check out our PRESS PLAY Live Event checklist here. You’ll find everything from hotel info to instructions to complete the required DISC Advanced Personality Profile ahead of class.
Is this just theory?
Not at all. It’s field-tested, scenario-based, and ready to be applied the very next day.
My team isn’t “salesy.” Will this work?
Absolutely. PRESS PLAY isn’t about sales tricks: it’s about professionalism, confidence, and clear communication. It’s built for people who want to serve with integrity.
Will they remember what they learn?
Yes. It’s not a lecture. It’s action-based learning tied to DISC personality insights, practical field steps, and live roleplay that makes it stick.
Is this just for salespeople?
No. Technicians and sales professionals each get their own dedicated training, built around the same PRESS PLAY process but customized to the real situations they face on the job.
