Meet the Team

Madison Biddy

Get to know Madison Biddy

CSR Trainer and Coach

Hi, I’m Madison and I am a CSR Coach and Trainer at Service Excellence.

I have been in this industry for pretty much my entire life. My dad, Terry Barrett, has run a heating and air company since I was 2. I worked summers as a CSR throughout high school, and immediately after graduation, I began working full-time. I held many roles during my nine years there. I did HR, Payroll, Accounts Receivables, Accounts Payables, Memberships, CSR & Dispatching. I even graded the phone calls in the office.

While at AirNow, I learned the importance of the client experience with your company through your CSRs. Your CSRs are the first impression of your company. I am ready to share my experience and knowledge with your team to ensure that the first impression is one to remember!

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A few things about me:

  • I was born and raised in Millbrook, AL., and have been here my whole life.
  • I have been married to my wonderful husband, Dylan, for 4 years. He is the best, and most genuine person I know.
  • We have an amazing baby boy, Rowdy Jace. He is definitely ALL BOY, getting into everything and then coming over for a cuddle right after.
  • I am a die-hard Auburn fan – War Eagle!
  • We have 3 crazy doggies – Lacy, Opie, and Miller.
  • I love tidying, organizing, and decorating things – especially my home.
  • My faith is very important to me. I have been in church for as long as I can remember. As a teen and young adult, I was a leader for the youth of the church.
  • I love continuing to learn and share my experiences with others.
  • Christmas is honestly my favorite time of the year; I LOVE giving gifts and receiving them – (I even put a Christmas tree in our bedroom.)
  • My favorite hobby is photography.


I am so excited to get to know you and your team!

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Success Stories

We have been with Service Excellence Training since 2015 and believe it is an integral part (training, coaching, mentoring) to our overall business model.

-Judy Mueller-Hyde, Director of Operations
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Trusted By

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142 Cimarron Park Loop, Ste E, Buda, TX 78610
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