Meet the Team

Chris Elmore

Hi! I’m Chris Elmore.

I was born in the service trades and have had a wide range of experience. My passion is helping business owners and their team members grow their businesses and improve their lives. I’ve seen businesses all over and know that the principles of SET along with an experienced coach can really create big results. I am EXCITED to be on this team!

12 things you need to know about Chris:

  • Been married to Laura for 24 years. Got engaged at her high school prom. She is the reason I am a better man.
  • Son, Caleb, is a senior at Baylor University. Daughter, Hannah, is a Disney cast member at Disney World (for now) but will be attending Dallas Baptist University in the fall. So proud and honored to be their dad.
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  • I am saved by the grace of God and the death and resurrection of Jesus Christ. I humbly try (sometimes failing miserably) to extend that same grace to others.
  • Lives in Waco. (No. He doesn’t know the Fixer Upper people but his wife and daughter work at their shop.) Originally a surfer dude from Virginia Beach, Virginia.
  • Played ice and roller hockey for several years. Go Red Wings!
  • Quit college to get married. Became a full-time HVAC tech. Earned my journeyman’s card for HVAC in Virginia by working during the day and doing apprenticeship classes at night.
  • After moving from the field to the management and business side of things, took classes to earn my Bachelor of Business Administration degree.
  • In my career on the front lines, I have been a helper, technician, selling technician, installer, and service manager. I broken, wrecked, and “let the smoke out of” plenty of parts and systems in my learning. I have attempted to fetch a bucket of steam and the bubble grease. I have also sent others on these errands.
  • In my career as a consultant, manager, and executive I have coached and trained technicians, salespeople, managers, and owners across North America and even in the U.K.
  • Was a franchise consultant for Aire Serv LLC, an HVAC franchise, and became Vice President; responsible for the development of training and support for more than 150 locations in the US, Canada, and U.K.
  • Was Vice President and later the President of The Grounds Guys LLC, a landscape management franchise, responsible for the growth of the brand and support of more than 200 locations in the US and Canada.
  • I have a passion for learning and helping others learn. When you stop learning, you have decided that you are content with life as it is.

Learn More About Chris in Our Coach Ride-Along Interview

With my experience and the team and resources of SET, I know I can show you how to grow your business and improve your life.

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Success Stories

We have been with Service Excellence Training since 2015 and believe it is an integral part (training, coaching, mentoring) to our overall business model.

-Judy Mueller-Hyde, Director of Operations
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Trusted By

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142 Cimarron Park Loop, Ste E, Buda, TX 78610
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