Training and Consulting Serving the Trades Since 2011

Meet the Team

Brandon Cockrell

I graduated from the University of Houston in 2008 as a wide-eyed kid looking for any job available.

Working my way up in the restaurant industry and making a name for myself in Waco TX, I was approached with an opportunity to open a restaurant and event center in the historic Waco Hippodrome.


As general manager, I built training, developed processes and procedures for the entire event center, and managed over 100 employees. I was then offered an opportunity to be a coach and trainer at the Dwyer Group where I was able to find my true passion. Coaching small business owners about the principles of business and pushing people to be better than even they think they can be, is my number one goal.

12 things to know about Brandon Cockrell

  1. I graduated from the Conrad Hilton school for Hotel and Restaurant management at The University of Houston (That’s a business degree with emphasis on Hotels and Restaurants)
  2. My wife Jackie and I have been together ever since the first day we met, I proposed 3 weeks before our 1 year anniversary.
  3. Coming from a large family, family is the number one thing in my life. My beautiful wife Jackie and my two boys, Creighton and Cross come first.
  4. My wife has to stop me from spoiling our boys or else I would give them the world.
  5. Born and raised in a Christian faith and graduating from Christian schools, my wife and I intend to raise our boys in the same faith.
  6. Attending a small catholic high school in Waco TX, I was able to be a to be a four-sport athlete collecting many honors (TX State Champion and all-tournament team in Soccer) but Texas football and golf are all that matter now. Hook ‘Em Horns.
  7. My wife and I are the best team, but some roles differ than most households. I do all of the cooking because I love it. The perfect day is me creating a huge meal for all of the people that I love.
  8. From as early as high school I have always been a leader of people. Being a student of leadership is important to me. I strive to be a better leader every day.
  9. I was born and raised in Waco TX, did a 6-year stint in Houston and decided the big city was not for me. I always wanted to have a family of my own and Waco is the place for me.
  10. Coaching and training others is what makes my day. Moving the ball down the field and helping business owners overcome obstacles or build their business is where I gain gratification. I have coached over 40+ business’s in the past three years and over that time I have seen multiple successes:
    • $220k to a growth of $1 million in 2.5 years
    • $1.8 million to $2.3 million in 2 years
    • $550k to $1.6 million in 2 years
    • $850 to $1.8 million in 2 years
    • $0 to $480k in 1.5 years
    • $0 to $400 in 2 years
  11. I am a huge movie buff. Although I am considered a millennial, I had to watch what my brothers were watching growing up. If you want to talk movies from the 80’s to current, I hope you have some extra time.
  12. My father was an electrician by trade for 12 years but spent most of his career as a facilities manager and he is an all-around “Mr. handyman”. I remember helping pull wire is a young kid because I could fit where most men couldn’t’. I still don’t feel like I got paid enough.

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Trusted By

142 Cimarron Park Loop, Ste E, Buda, TX 78610
© 2019 Service Excellence Training. All Rights Reserved
Website by Leadhub