PRESS PLAY. At Your Location.
A proven system to turn technicians and salespeople into trusted, high-performing professionals – delivered on-site, built around your business.
Travel and course materials included – up to 20 students.
Over two focused days…
Your team will develop the mindset, communication skills, and confidence to drive bigger tickets, better customer experiences, and more conversions, all without ever sounding like they’re “selling.”
And because this workshop runs exclusively for your company, every example, scenario, and role-play is tailored to your pricing, market, and service mix.
Two role-specific trainings. One proven framework.
Both technicians and salespeople follow the PRESS PLAY framework.
But the training is tailored specifically for each role – with examples, scenarios, and skills relevant to what they face in the field. At your location, those examples come from your business.
Why Press Play?
Because your team learns a clear, repeatable process that leads to consistent wins:
- Prepare,
- Relationship Build,
- Evaluate,
- Settle Anxiety,
- System Diagnosis,
- Prescriptions,
- Labor,
- Add Value,
- Your Future
Each step flows into the next, creating trust, reducing friction, and setting your team up to win again and again.
What your team will walk away with
Confidence to communicate like pros
A shift in identity: from order-taker to high-value advisor
Language that builds trust, not tension
Techniques to handle objections with calm and clarity
A shared framework your whole team can use
Skills to sell without pressure
For Technicians:
From Troubleshooter to Trusted Advisor
Your techs already influence buying decisions. PRESS PLAY shows them how to do it confidently, ethically, and with clarity.
1
Build the foundation
- DISC personality insights for better communication
- How to mentally and tactically prepare for every call
- Fast-trust relationship building
- Evaluating systems and presenting findings clearly
2
Lead the interaction
- Defusing objections before they arise
- Turning diagnostics into value stories
- Presenting recommendations like a professional
- Performing labor that reinforces trust
- Delivering service that earns referrals
- Career visioning: from employee to empowered pro
3
Convert with confidence
- Real-world objection handling
- Three natural closes (without pressure)
- Mastering service agreement conversions (60%+ rates)
For Salespeople:
The field-tested system behind every close
This isn’t motivational hype. It’s a strategic sales system built on human psychology and ethical influence.
1
Mindset and message
- Using DISC to build connection fast
- Tactical and emotional prep
- Relationship-first selling that works
- Asking better questions to build stronger presentations
2
Create buy-in
- Settling anxieties and removing pricing friction
- Validating the system evaluation
- Presenting solutions in a way that feels smart and safe
- Receive a customizable presentation tool for your team
3
Master the close
- Objection handling that builds trust
- High-converting closes: A/B/C, Options, and more
- Creating large-ticket opportunities through service-driven selling
This is an investment that pays you back
PRESS PLAY drives real-world business outcomes:
- Greater employee confidence and retention
- Higher average tickets
- More leads for large installs
- A repeatable system your whole team can follow
- More recurring service agreements
- A culture rooted in professionalism and accountability
Investment
PRESS PLAY - Techs
Seat Holder
$25,971
per workshop
Growth Table member pricing
Standard
$30,555
per workshop
Non-member pricing
PRESS PLAY - Sales
Seat Holder
$25,971
per workshop
Growth Table member pricing
Standard
$30,555
per workshop
Non-member pricing
Seat Holder pricing is available to Growth Table members (Growth Group and Growth Partner). If your company isn’t in the Growth Table yet, you’ll pay the Standard rate. You can explore the Growth Table to see if membership makes sense for your business.
Hear From Past Attendees
Stop relying on the one or two “closers” & build an entire team of producers.
Your Team’s Next Level Is Waiting.
It’s Time To PRESS PLAY.
Frequently Asked Questions
We’re a Service Excellence member. Do we get a special registration rate?
Yes. Seat Holder pricing reflects your Growth Table membership. See the investment table above for the difference.
How many team members can attend?
Each workshop accommodates up to 20 students. If you have more than 20 in a single role, contact us – we can discuss scheduling options.
How much does an At Your Location PRESS PLAY workshop cost?
Each workshop is priced per company, not per attendee. Seat Holder pricing is $25,971. Standard pricing is $30,555. Both include trainer travel and all course materials for up to 20 students.
Are there hidden costs or upsells?
No. Your investment includes everything – tools, scripts, customizable pricing frameworks, class guides, and trainer travel to your location. There is nothing extra to purchase at the workshop.
What do we need to do to prepare for our workshop?
Two things on your end before the workshop: first, each attendee will complete a DISC Advanced Personality Profile (roughly 20 minutes, done online ahead of time); second, you’ll need a space that comfortably seats your group. Our team handles the rest. Before your workshop date, we’ll reach out to learn your pricing, service mix, and team context so the examples and scenarios fit your business specifically.
Is this just theory?
Not at all. It’s field-tested, scenario-based, and ready to be applied the very next day.
My team isn’t “salesy.” Will this work?
Absolutely. PRESS PLAY isn’t about sales tricks: it’s about professionalism, confidence, and clear communication. It’s built for people who want to serve with integrity.
Will they remember what they learn?
Yes. It’s not a lecture. It’s action-based learning tied to DISC personality insights, practical field steps, and live roleplay that makes it stick.
Is this just for salespeople?
No. Technicians and sales professionals each receive dedicated training, built around the same PRESS PLAY process but customized to the real situations they face on the job.
