In this episode of the Service Contractor Radio Show, Chris Elmore and Brandon Cockrell discuss the importance of offering your repairs or replacement solutions in a cumulative options format. For years, in the plumbing, electrical, and HVAC trades we’ve been offering options in one form or other. Chris and Brandon give their insights after seeing most forms of options used in the field by many companies in many different markets. Here’s what they know about presenting with options:
Your goal should always be to help the customer make the best decision. This isn’t your decision to make for them so you must present your solutions in a way they want, in a way they are used to, and in a way that helps them make the best decision. Presenting with cumulative options is the best way to do these things.
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