There is a sales killer on the loose. He is lurking at every job and every proposal you go on.
He is waiting for you to skip a value builder and then he will pounce and kill your sale. This week, Chris & Chris talk about the sales killer, and how you can always be sure to sell on value.
There is a huge difference between selling on value and selling on price. You will face competitors every day in all seasons that are cheaper. You’re probably not the cheapest. In fact, you are probably near the top of the price range. You must resist the urge to sell on price in these situations.
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