#14: How to Create Urgency When the Client has None

How do you create urgency and not be considered pushy?

Urgency is created when the client can see herself in the story you paint.

Pearl of Wisdom

“Greater love has no one than this: to lay down one’s life for one’s friends.” John 15:13

Tech Tip of the Week

Be Creative:

  1.  Roy Williams – The Wizard of Ads. Go buy the book.
  2. Think outside the box on marketing.
  3. Get testimonials and put on YouTube.


Urgency is created when the client can see herself in the story you paint.


  • Experiences (Be truthful, don’t exaggerate!)
  • Testimonials – Watch Steve Egner’s Testimonial for an example of a “candid testimonial.”
    [youtube id=”WTrXbFdVuoU”]


  • The Present is all about “Proof”
  • Show the client the part
  • Use pictures
  • Use the diagnostic sheets


  • Paint a story that is bound in truth.
  • The Parable is a creative example.

The Radio Show Notes are taken from  “The PRESS PLAY Training Series Program”

The PRESS PLAY Training Series –

To Register call 512-333-4133 and Stacy will help you. You can LEARN MORE HERE.

      • The Tech Series 
      • The Sales Series 

Questions, Comments, or Suggestions:

If you have a something to say, then leave it in the comment section below.

Also, feel free to give us some suggestions on what you would like to hear on future episodes.

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