Meet Our Growth Coaches
Coaching That Feels Like Partnership
Real people. Real experience. Ready to help you grow.
Before you make a big decision about coaching, it’s helpful to know the people you’ll be working with.
Our coaches are operators, leaders, trainers, and former contractors who understand the daily pressure of running a home service business.
They’ve lived it. They’ve led it. And they know how to help you grow through it.
Every coach at Service Excellence shares one commitment:
To help you build a better company and a better life—without losing yourself along the way.
What Makes Our Coaches Different
1
Real Experience in the Trades
Our coaches come from HVAC, plumbing, electrical, and home services backgrounds. They’ve served in the field, led teams, managed companies, and built systems that work in real-world conditions.
They know the challenges you’re facing because they’ve faced them too.
2
A Focus on People, Not Pressure
We don’t believe in pushing you into a program.
We believe in listening first—understanding your goals, your team, and the growth you’re trying to create.
You won’t get hype. You won’t get a script. You’ll get a coach who cares about helping you do the right things in the right order.
3
A System Designed Around Your Growth
Every coach is trained in the Service Excellence Growth System—our proven framework for leadership, profitability, and accountability.
Your coach helps you:
- Build systems
- Strengthen leaders
- Improve your numbers
- Clarify your path forward.
- Stay accountable to the goals that matter most.
This isn’t consulting from a distance. This is a partnership.
Meet the Coaches
Todd Liles
Founder & Master Coach
Todd has spent decades training and coaching contractors nationwide. He created the Growth Table System to provide owners with a simple, actionable path to grow their companies and leadership. His approach is direct, practical, and always centered around people first.
Chris Elmore
Chief Operations Officer & Lead Growth Coach
Chris leads the coaching team and personally meets with every owner who applies for coaching. With deep operational experience and years spent coaching leaders across the trades, Chris brings clarity, honesty, and a steady hand to every conversation.
If you’re exploring coaching, Chris is the first person you’ll talk to.
Paul Packevicius
Leadership Development Coach
Paul has years of experience guiding teams through leadership transitions, implementing accountability systems, and aligning departments. He is known for bringing clarity to chaotic situations and helping leaders grow into the roles their company needs.
Noel Tarter
Business Trainer & Coach
Noel has spent his career in and around the trades, working in technical roles, management, and training. He coaches owners and teams, focusing on communication, clarity, and skill development. Noel brings a practical, people-first approach that helps clients grow through steady improvement and consistent execution.
Matthew Barbosa
Business Trainer & Coach
Matthew combines years of field experience with a passion for teaching and coaching. He has worked in plumbing, service, and customer-facing roles, which has given him a deep understanding of what frontline teams need to succeed. Matthew helps techs, CSRs, and leaders enhance their communication, customer service, and job confidence.
Mike Drenk
Business Trainer & Coach
Mike blends business education, leadership experience, and service industry ownership to coach clients with insight and precision. He specializes in financial clarity, accountability systems, and team development. Mike’s coaching helps owners understand their numbers, lead more effectively, and achieve the results they’re working toward.
Joe Person
Sales Trainer
Joe leads the Sales Series Workshops, helping sales professionals strengthen their communication, build trust with customers, and improve their ability to close opportunities. He brings a background in sales, business development, and coaching, and he specializes in teaching simple, repeatable systems that drive consistent results.
Ready to talk with a Coach?
If you’re curious about coaching—or simply want clarity on your next step—the easiest place to begin is a conversation with Chris Elmore.
No pitch. No pressure. A clear next step based on your current needs.
Want to learn more first?
Feel free. You can start anywhere:
- Try a tool or training with no commitment – Resources
- Join a live session and see how it feels
- View the Growth Table System
