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The Rare Female Trades Trifecta

January 14, 2025 by Todd Liles
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For a woman in the trades, you’ve earned a rare trifecta. You earned a plumbing
license, you bought the business, and you operate it 24/7, 365.

But what happens when things don’t go how you intended? What happens when you hit
a rough patch.

You could continue slogging through each day, the same way it’s always been done.
You could start a monthly subscription for antacids at the local pharmacy.

Laura Lee Gotelli calls her “work uncle.” That’s her Service Excellence coach, Chris
Elmore.

“He’s like that uncle that I can call with any business question. He’s always there for us.”

Laura Lee was attempting to make the transition from time and material pricing to flat
rate pricing. She didn’t have the expertise to foster that switch. So, she went searching
for an expert.

“First of all, we couldn’t see what wasn’t working because we were too close to it,”
Gotelli said. “Second, we needed more help than we thought.”

Elmore walked Laura Lee and her team through every step.

“We became more efficient in our operations,” Laura Lee explained. “We were able to
pair together the right technician teams. We are able to pay our guys better. Our
plumbers now earn some of the highest ticket averages in the country. And our
profitability grew, so we are able to make more money with fewer calls. Our company
has done a complete 180 since we teamed up with Service Excellence.”

If you want your trades business to complete a successful 180, you know who to call.

Category: Testimonials, Articles

From the Desk of Todd Liles.

One real problem from the field. Broken down. Every week. Join 10,000+ home service owners.

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Previous Post:A close-up of an engraved eye from a U.S. dollar bill highlights fine lines and detailed patterns, serving as a powerful symbol of focus and precision for home service business owners dedicated to Service Excellence.Private Equity is Turning HVAC Techs and Plumbers into Millionaires!
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