Free 45-Minute Webinar
Built for HVAC, Plumbing, and Electrical Business Owners
You Already Paid for the Calls.
How Much Revenue Came Back?
In this free 45-minute webinar, you’ll see where revenue gets lost before the price is ever presented, and what to change before you spend another dollar generating leads.
Wednesday, September 16 ยท 1:00 PM CDT ยท Live, with open Q&A
Save Your Seat
Free. 45 minutes. Live
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Free ยท No card ยท Handout sent before we start
Don’t buy more leads when you can’t close the calls that you’ve already paid for.
The Wrong End of the Visit
When revenue is flat, the first instinct is to buy more calls and the second is to tell the team to close harder. Both are expensive, and neither reaction fixes the actual problem.
Most owners try to fix the last five minutes of the call. But the call may have been won or lost long before anyone says a price.
Six of the 9 principles in PRESS PLAY finish before anyone says a price out loud. By the time a tech gets to closing, the job is already won or already lost. And it doesn’t start with the customer.
Whatever your technician feels, the homeowner feels too. An unsure technician produces an unsure homeowner, and that reads like a closing problem when it was a preparation problem all along.
Closing is the last thing that happens and the first thing owners try to fix. – Todd Liles .
Technicians are scared to talk about money
So they don’t ask. They look at the job, design what they’d want in their own house, say the price out loud, and get hit with an objection they created themselves.
The problem may not be the price. It may be when the money conversation happened.
There is a place for that conversation much earlier in the visit, before the technician has designed the solution and before the homeowner has a number to react to.
Asked at the right time and in the right way, it can surface concerns that would otherwise show up later as objections.
Have it after the price lands, and it’s damage control. The homeowner can tell the difference.
See why the money stays with the homeowner instead of going home with you.
Live, 45 minutes, with open Q&A after. We stay on as long as hands are up.
Wednesday, September 16 ยท 1:00 PM CDT ยท Free
One visit can produce 5 things. Most companies only collect 1.
Your sales professional sold the job. He’s standing in a house where the homeowner is happy with him, right now, for maybe the only time this year. Here is everything available on that visit.
Collected
The Sale
Left On The Table
The Review
The Testimony
The Referral
The Service Agreement
None of the last 4 happen by accident. They happen because somebody asked out loud, on purpose, before he got back in the truck
Who This Is For
Built For
- Owners and general managers of residential home services companies
- HVAC, plumbing, electrical
- Roughly 3 to 55+ trucks
- The person who signs the marketing checks
Not Built For
- Anyone looking for ways to generate more calls
- Anyone wanting a beginner overview of sales
- Companies with no techs and no sales professionals
Who is teaching this
Todd Liles is the founder of Service Excellence and the author of Press Play for Sales.
He has spent his career riding along with technicians and sales professionals at HVAC, plumbing, and electrical companies, and the 9 principles in this webinar came out of those trucks, not from a classroom.
THE CLASS THIS COMES FROM
PRESS PLAY for Sales is two and a half days in one room, October 19 to 21, in Austin, Texas. Twenty-five seats. $2,292 per new student. Every owner who sends a new student gets a free seat. Send three new students, and the fourth is free.
You already paid for those calls. See what they were worth.
Wednesday, September 16 ยท 1:00 PM CDT ยท Free
45 minutes, then open Q&A. We stay on as long as hands are still up.
Save Your Seat
Free. 45 minutes. Live.
"*" indicates required fields
Free ยท No Card ยท No Sales Call After
