This week on the podcast, Chris & Chris discuss how to convert the one-time tune-up or inspection. It’s an old strategy used to attract new customers with a low-cost one-time tune-up or inspection. Most techs don’t like doing these especially when its busy. But these one-time tune-ups build business and provide great opportunities. Here are some tips to help you maximize these opportunities.
You must believe that they have value for the customer
- There is tangible value.
- identify issues before they become problems/breakdowns.
- real service such as tightening connections, cleaning
You must believe there is an opportunity for you and your company
- There is a real opportunity.
- They are being proactive
- They are not with another company
- They are thinking about maintenance, safety, peace of mind.
You must follow your process every time.
- No shortcuts
- Do your full customer service process
- Complete your checklist and make recommendations.
Be prepared to make the most of it.
- Know the expected results
- Club conversions
- head turns
- Accessory sales
- Know your stats/results
One-time tune-ups or inspections can be a great opportunity for you and your company. Keep a good attitude and positive outlook and you’ll make the most of the opportunities they provide.
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Tech Series
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