Free 45-Minute Webinar

Built for home service business owners

You paid for sales training.

Nothing changed.

Here’s why it didn’t stick. Plus 4 checkpoints for every call.

Wednesday, September 2 · 1:00 PM CDT · Live, with open Q&A

You sent your people to training. They came back the same. You’ve been skeptical of training ever since. Fair enough.

In 45 minutes I’ll show you exactly why that happened, and hand you 4 yes-or-no questions that you can use to check every call.. Screenshot them and use them Monday. No purchase required.

It wasn’t the material. And it wasn’t your people.

The training event had 3 design problems.

Most trainings are events. And events don’t create lasting change. Here are the 3 design problems of most training events:

1

They heard the words. They never said them out loud.

Listening isn’t practice. Nothing becomes a habit from a chair.

2

The words belonged to somebody else.

A rep handed a script performs it. A rep who wrote his own owns it.

3

There was no return

One event, then back to the truck. Alone.

A rep can only run a system he can see.

“Be better at your job” is neither a system nor helpful advice.

The 9 principles, in the order a real call runs is a system. It groups into 4 phases.

FOUR PHASES

Connect — Prepare · Relationship Building
Assess — Evaluation · Settle Anxieties · System Design
Recommend — Prescription
Exceed — Labor · Additional Value · Your Future

When people fail to change, it’s usually because nobody showed them how to change. – Todd Liles .

See the whole sequence.

45 minutes. Wednesday, September 2 at 1:00 PM CDT. Free.

Save My Seat

Here’s what you get, free

Checklist

The 4 questions. You will walk away with the list.
Why each one predicts the ticket.
What to do when the answer is “no”.
All 9 principles, in the order a real call runs.
The handout, sent before we start. Yours to write in.

If you can inspect it, you can train it. – Todd Liles

Who This Is For

Built For

Owners and general managers
HVAC, plumbing, electrical
Roughly three to three hundred trucks
People still close enough to the work to ride along

Not Built For

Technicians looking for call tips
Anyone wanting a beginner overview of sales
Companies with no techs and no sales professionals

A man in a navy blue polo shirt stands with his arms crossed and smiles.

Who is teaching this

Todd Liles. Founder of Service Excellence. Author of Press Play for Sales.

He’s spent his career building training systems for technicians and sales professionals at HVAC, plumbing, and electrical companies.

The 9 principles came out of those trucks. Not a classroom.

THE CLASS MENTION, AND THE PROMISE

This webinar comes from PRESS PLAY for Sales, our 2.5-day class in Austin.

We’ll ask permission before we mention it, in the last 5 minutes. Everything before that is yours either way.

Twelve men stand together indoors in front of a colorful backdrop and pose for a PRESS PLAY Training Series group photo.

Give us 45 minutes. Then decide for yourself.

Wednesday, September 2 · 1:00 PM CDT · Free

Open Q&A at the end. We stay on as long as hands are still up.