In this episode of the Service Contractor Radio Show, CEO of Service Excellence Training, Todd Liles discusses the importance of developing skills over memorizing knowledge.

He also discusses how to overcome the challenge of “authority” when selling to clients. With 4 strategies you can start using today.

BONUS in this episode: Todd is searching for the next Service Excellence Training coach. If you have what it takes, send an e-mail to:

[email protected] or [email protected]

Reference Links:

Full blog C’s and D’s Get Degrees, but Skills Pay the Bills

$7 Service Scripts

Class Details:

PRESS PLAY for Techs

PRESS PLAY for Sales


Managers Series

Owner Series

Free Resource:

KRA Form

Download the podcast to listen later: CLICK HERE

Subscribe to never miss an episode:



Google Play