On this week’s Service Contractor Radio Show, Chris Elmore and Chris Loudermilk talk about how to deliver bad service. That’s right…BAD service. We often hear about the best service, or more often, we hear about terrible service. But what about the worst type…really bad…the worst…mediocre service?! Mediocre service is the worst because it makes no impact. Your customers can take it or leave it. In fact, if you deliver mediocre service, they won’t be your customer for long! Consider what really differentiates you from hundreds, or even thousands, of competitors. Is there much at all? It should be your service. If you deliver the same service as everyone else, but charge a premium for it, you’re taking advantage of your customers!
In this podcast, Chris & Chris help you recognize the signs of mediocre service:
Remember that most qualified techs can go in and be an expert tech. They can give anonymous, too techy, uninformed, “just a tech”, checked out service. That’s the worst kind of service. That’s mediocre service. It gets the job done, but not done well, and definitely is not memorable. That’s bad service. Make sure that’s not you!!
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