Is your plumbing business growing like you want? Are you focused on your “ideal client.”
If you try to be everything to everyone, then you will be nothing to no-one.
Plumbing contractors, as well as the other service trades, generally don’t define their ideal client with clarity.
For most, anyone who can pay the bill is a client. Being able to pay for service is part of the equation, but not the whole equation.
Why Do You Want to Define Your Ideal Client?
Because your company is not meant to serve everyone. You know this is true. Think about the last time you took a job that you knew you should not have taken. It it turn out well? “No!” Wow. What a shocker. Of course it didn’t turn out well. They were not your ideal client.
You are not alone. I too have taken on the client that will “pay the bill.” And I too have lived to regret it.
Define Your Ideal Client, and You Will Attract Her to Your Business
This is not mumbo-jumbo magic stuff. It is simply the law of attraction. Your Market and Company Branding will communicate to the client’s you are determine to attract.
How to Define the Ideal Client
Start by just asking yourself the following questions:
- What type of client allows me to have the type of plumbing company I want?
- Who are my clients that currently fit the ideal client mold?
- What are all the details of the perfect client?
- Age
- Marital Status
- Household Income
- (List all the details)
You can see my ideal client – CLICK HERE
With a little thought, you will begin to see who you should be focusing on. Once you can see the person’s face, direct your marketing to him. You will be heard much more clearly.
