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Step
1
of
11
9%
What is your expected Gross Profit Margin for this year?
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Gross Profit Margin includes your top-line revenue minus your COGS divided by your top-line revenue ((Revenue - COGS)/Revenue).
I'm unsure
Less than 30%
30-40%
40-50%
Greater than 50%
WHAT IS YOUR EXPECTED NET OPERATING MARGIN FOR THIS YEAR?
*
Net Operating Margin (EBIDA) is your expected profit before taxes.
I'm unsure
Less than 6%
6%-11%
11%-15%
Greater than 15%
What are your average sales per employee?
*
Take total top-line revenue and divide it by the number of all active employees for that date range. Note: This should be a moving target documented on a monthly basis and then averaged for the entire year.
I'm unsure
Less than $100k
$100k-$160k
$160k-$220k
Greater than $220k
WHAT IS YOUR ADVERTISING EXPENSE AS A % OF SALES?
*
Take total advertising costs and divide it by total sales (Advertising / Revenue).
I'm unsure
Greater than 15%
10%-15%
5%-10%
Less than 5%
WHAT IS YOUR EXPECTED REVENUE FOR THIS YEAR?*
*
Total sales or top-line revenue.
Less than $1 Million
$1 to $3 Million
$3 to $5 Million
$5 to $10 Million
Over $10 Million
WHAT IS YOUR AVERAGE TRUCK AGE?
*
Define the true age of your vehicles.
I'm unsure
Older than 6 years
5-6 years
3-4 years
Less than 3 years
WHAT IS THE PERCENTAGE OF NEW CONSTRUCTION BUSINESS TO TOTAL BUSINESS?
*
Example: A $2M total sales with $250,000 in new construction: (250,000 / 2,000,000 = .125)*100 = 12.5%
I'm unsure
Greater than 25%
17.5%-25%
10%-17.5%
Less than 10%
WHAT IS YOUR AVERAGE COST PER LEAD?
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Take the sum of all advertising costs and divide by all leads.
I'm unsure
Greater than $160
$130 - $160
$100 - $130
Less than $100
WHAT IS YOUR LEAD BOOKING RATE?
*
This is calculated by total booked appointments divided by total leads.
I'm unsure
Less than 50%
50% - 65%
65% - 80%
Greater than 80%
WHAT IS YOUR YEAR OVER YEAR SALES GROWTH?
*
Take the difference of the past two years and divide it by the previous years total sales. IE. $2M in 2020 grows to $2.5M in 2021. ((2,500,000-2,000,000)/2,000,000)*100 = 25%
I'm unsure
Less than 5%
5%-12.5%
12.5%-20%
Greater than 20%
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Email
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Company Name
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Industry
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HVAC, Plumbing and Electrical
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