Find out Your Score!
What is your expected Gross Profit Margin for this year?
Gross Profit Margin includes your top-line revenue minus your COGS divided by your top-line revenue ((Revenue - COGS)/Revenue).
Less than 25%
Greater than 45%
WHAT IS YOUR EXPECTED NET OPERATING MARGIN FOR THIS YEAR?
Net Operating Margin (EBIDA) is your expected profit before taxes.
Less than 6%
Greater than 15%
What are your average sales per employee?
Take total top-line revenue and divide it by the number of active employees for that date range. Note: This should be a moving target documented on a monthly basis and then averaged for the entire year.
Less than $100k
Greater than $180k
WHAT IS YOUR ADVERTISING EXPENSE AS A % OF SALES?
Take total advertising costs and divide it by total sales (Advertising / Revenue).
Greater than 15%
Less than 5%
WHAT IS YOUR EXPECTED REVENUE FOR THIS YEAR?*
Total sales or top-line revenue.
Less than $1M
Greater than $20M
WHAT IS YOUR AVERAGE TRUCK AGE?
Define the true age of your vehicles.
Older than 6 years
Less than 3 years
WHAT IS THE PERCENTAGE OF NEW CONSTRUCTION BUSINESS TO TOTAL BUSINESS?
Example: A $2M total sales with $250,000 in new construction: (250,000 / 2,000,000 = .125)*100 = 12.5%
Greater than 25%
Less than 10%
WHAT IS YOUR AVERAGE COST PER LEAD?
Take the sum of all advertising costs and divide by all leads.
Greater than $160
Less than $100
WHAT IS YOUR LEAD BOOKING RATE?
This is calculated by total booked appointments divided by total leads.
Less than 50%
Greater than 80%
WHAT IS YOUR YEAR OVER YEAR SALES GROWTH?
Take the difference of the past two years and divide it by the previous years total sales. IE. $2M in 2020 grows to $2.5M in 2021. ((2,500,000-2,000,000)/2,000,000)*100 = 25%
Less than 1.5%
Greater than 5%
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