Exit Readiness Assessment | Service Excellence

Find out Your Score!

Step 1 of 11

9%

What is your expected Gross Profit Margin for this year?*
Gross Profit Margin includes your top-line revenue minus your COGS divided by your top-line revenue ((Revenue - COGS)/Revenue).
- I'm unsure
- Less than 30%
- 30-40%
- 40-50%
- Greater than 50%

WHAT IS YOUR EXPECTED NET OPERATING MARGIN FOR THIS YEAR?*
Net Operating Margin (EBIDA) is your expected profit before taxes.
- I'm unsure
- Less than 6%
- 6%-11%
- 11%-15%
- Greater than 15%

What are your average sales per employee?*
Take total top-line revenue and divide it by the number of all active employees for that date range. Note: This should be a moving target documented on a monthly basis and then averaged for the entire year.
- I'm unsure
- Less than $100k
- $100k-$160k
- $160k-$220k
- Greater than $220k

WHAT IS YOUR ADVERTISING EXPENSE AS A % OF SALES?*
Take total advertising costs and divide it by total sales (Advertising / Revenue).
- I'm unsure
- Greater than 15%
- 10%-15%
- 5%-10%
- Less than 5%

WHAT IS YOUR EXPECTED REVENUE FOR THIS YEAR?**
Total sales or top-line revenue.
- Less than $1 Million
- $1 to $3 Million
- $3 to $5 Million
- $5 to $10 Million
- Over $10 Million

WHAT IS YOUR AVERAGE TRUCK AGE?*
Define the true age of your vehicles.
- I'm unsure
- Older than 6 years
- 5-6 years
- 3-4 years
- Less than 3 years

WHAT IS THE PERCENTAGE OF NEW CONSTRUCTION BUSINESS TO TOTAL BUSINESS?*
Example: A $2M total sales with $250,000 in new construction: (250,000 / 2,000,000 = .125)*100 = 12.5%
- I'm unsure
- Greater than 25%
- 17.5%-25%
- 10%-17.5%
- Less than 10%

WHAT IS YOUR AVERAGE COST PER LEAD?*
Take the sum of all advertising costs and divide by all leads.
- I'm unsure
- Greater than $160
- $130 - $160
- $100 - $130
- Less than $100

WHAT IS YOUR LEAD BOOKING RATE?*
This is calculated by total booked appointments divided by total leads.
- I'm unsure
- Less than 50%
- 50% - 65%
- 65% - 80%
- Greater than 80%

WHAT IS YOUR YEAR OVER YEAR SALES GROWTH?*
Take the difference of the past two years and divide it by the previous years total sales. IE. $2M in 2020 grows to $2.5M in 2021. ((2,500,000-2,000,000)/2,000,000)*100 = 25%
- I'm unsure
- Less than 5%
- 5%-12.5%
- 12.5%-20%
- Greater than 20%

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