What is your expected Gross Profit Margin for this year?*

Gross Profit Margin includes your top-line revenue minus your COGS divided by your top-line revenue ((Revenue - COGS)/Revenue).

I'm unsure

Less than 25%

25%-35%

35%-45%

Greater than 45%

WHAT IS YOUR EXPECTED NET OPERATING MARGIN FOR THIS YEAR?*

Net Operating Margin (EBIDA) is your expected profit before taxes.

I'm unsure

Less than 6%

6%-11%

11%-15%

Greater than 15%

What are your average sales per employee?*

Take total top-line revenue and divide it by the number of active employees for that date range. Note: This should be a moving target documented on a monthly basis and then averaged for the entire year.

I'm unsure

Less than $100k

$100k-$140k

$140k-$180k

Greater than $180k

WHAT IS YOUR ADVERTISING EXPENSE AS A % OF SALES?*

Take total advertising costs and divide it by total sales (Advertising / Revenue).

I'm unsure

Greater than 15%

10%-15%

5%-10%

Less than 5%

WHAT IS YOUR EXPECTED REVENUE FOR THIS YEAR?**

Total sales or top-line revenue.

I'm unsure

Less than $1M

$1M-$7.5M

$7.5M-$20M

Greater than $20M

WHAT IS YOUR AVERAGE TRUCK AGE?*

Define the true age of your vehicles.

I'm unsure

Older than 6 years

5-6 years

3-4 years

Less than 3 years

WHAT IS THE PERCENTAGE OF NEW CONSTRUCTION BUSINESS TO TOTAL BUSINESS?*

Example: A $2M total sales with $250,000 in new construction: (250,000 / 2,000,000 = .125)*100 = 12.5%

I'm unsure

Greater than 25%

17.5%-25%

10%-17.5%

Less than 10%

WHAT IS YOUR AVERAGE COST PER LEAD?*

Take the sum of all advertising costs and divide by all leads.

I'm unsure

Greater than $160

$130-$160

$100-$130

Less than $100

WHAT IS YOUR LEAD BOOKING RATE?*

This is calculated by total booked appointments divided by total leads.

I'm unsure

Less than 50%

50%-65%

65%-80%

Greater than 80%

WHAT IS YOUR YEAR OVER YEAR SALES GROWTH?*

Take the difference of the past two years and divide it by the previous years total sales. IE. $2M in 2020 grows to $2.5M in 2021. ((2,500,000-2,000,000)/2,000,000)*100 = 25%

I'm unsure

Less than 1.5%

1.5%-3%

3%-5%

Greater than 5%

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