Training and Consulting Serving the Trades Since 2011


Is Your Culture “Winning”?

By Brandon Cockrell Is Your Culture “Winning”?

The common denominator for all small businesses is they are trying to make a profit. The amount of profit can be different, but all businesses must produce a profit in order to be sustainable.

The changes that occur from business to business is what my good friend and owner of Uncle Dan’s BBQ in Waco, Texas, calls the “why”. Other than money or profit, “why” are you in business?

Answering this question can help you describe and build the culture of your business. defines culture as,

“The quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.”

Focus on the BOLD parts and ask yourself the following questions:

  • What does your company pride itself on?
  • How do you treat your team members?
  • What kind of experience do you deliver?
  • What are your values?

At this point, you may be thinking, “Why is this so important?” In a strong economy, there is a lot of competition, and culture is what separates the good from the great.

A positive culture will allow you to recruit and retain the best team members. Team members can provide a remarkable experience or a terrible experience for your clients. A remarkable experience will lead to happy clients. Happy clients become repeat customers, which is one of your greatest forms of marketing.

Related: How to Develop a Giving Culture.

The best part about creating and maintaining a positive culture is that it’s free. It just takes a little time and a commitment to the pursuit of excellence. Make it a priority to build a positive culture.  You may be thinking that you don’t have the time to focus on building culture, but don’t you always find time for your priorities?

Take 5 minutes to give your employees a warm welcome each morning, just like you expect them to do for your customers.

If you do that, you can expect at least “5 Truths” to reveal themselves.

The 5 Truths of a Healthy Positive Culture

  1. Creates Accountability – Team members respect one another and hold each other accountable. This respect comes from being part of something bigger.
  2. Promotes Personal and Professional Growth – Team members have personal and professional goals that a company with a positive culture cares about.
  3. Improves Knowledge and Training – Learning and growing every day makes us better human beings.
  4. High Moral Compass – Conducting day to day business with the utmost integrity and respect for others.
  5. Empowers Your People – Solutions can come from anywhere, not just the top. People are much more willing to follow a process when they help develop it.

If you would like help in changing your culture, just e-mail me at [email protected]

Post on Facebook the best attribute of your company’s culture.

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