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#14: How to Create Urgency When the Client has None [Podcast]

By Todd Liles November 14, 2013 #14: How to Create Urgency When the Client has None [Podcast]

How do you create urgency and not be considered pushy?

[powerpress]

Urgency is created when the client can see herself in the story you paint.

Pearl of Wisdom

“Greater love has no one than this: to lay down one’s life for one’s friends.” John 15:13

Tech Tip of the Week

Be Creative:

  1.  Roy Williams – The Wizard of Ads. Go buy the book.
  2. Think outside the box on marketing.
  3. Get testimonials and put on YouTube.

3 WAYS TO CREATE URGENCY IN STORIES:

Urgency is created when the client can see herself in the story you paint.

THE PAST

  • Experiences (Be truthful, don’t exaggerate!)
  • Testimonials – Watch Steve Egner’s Testimonial for an example of a “candid testimonial.”
    [youtube id=”WTrXbFdVuoU”]

THE PRESENT

  • The Present is all about “Proof”
  • Show the client the part
  • Use pictures
  • Use the diagnostic sheets

THE FUTURE

  • Paint a story that is bound in truth.
  • The Parable is a creative example.

The Radio Show Notes are taken from  “The PRESS PLAY Training Series Program”

The PRESS PLAY Training Series –

To Register call 512-333-4133 and Stacy will help you. You can LEARN MORE HERE.

      • The Tech Series 
      • The Sales Series 

Questions, Comments, or Suggestions:

If you have a something to say, then leave it in the comment section below.

Also, feel free to give us some suggestions on what you would like to hear on future episodes.

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